www.mgiworld.com

Leveraging your membership & creating opportunity Tuesday 10 May 2016

www.mintalliance.com

Leveraging membership

Your membership

How you and your firm can gain advantage using MGI as a tool.

Leveraging membership

Leveraging membership

Member firm collaboration

Two parts

Member firm marketing

Leveraging membership – the starting point

Leveraging membership

Your membership

MGI Corporate ID Manual (PDF) Login to www.mgiworld.com

Leveraging membership Your membership

MGI Guidelines Login to www.mgiworld.com

Leveraging membership

Your membership

MGI Member Area online Login to www.mgiworld.com

Leveraging membership Your membership

Marketing material section Login to www.mgiworld.com

Leveraging membership – member firm marketing

Leveraging membership

Your membership

Member firm marketing

Firm logo, tagline, message Websites

General communications Events

Takeaways for your firm

Are there one or two action points from today that you can follow up with back at the office? Specifically related to: Your firm website Your firm logo, tagline or messaging Your firm general communications Your firm events Or other…

Equally, is there anything that you do well (or have experience of) that others can learn from?

Leveraging membership – websites

Leveraging membership - websites

Your membership

The Corporate ID Manual checklist •  New  “A  Member  of  MGI  Worldwide”  logo    •  Explanatory  text  saying  who  and  what  MGI  is  •  Dedicated  Interna@onal  web  page  (or  MGI  page)    •  Disclaimer  text  •  Hyperlink/s  to  the  MGI  Worldwide  website  

Leveraging membership – websites Your membership

Homepage MGI Bass Gordon, South Africa

Leveraging membership – websites Your membership

Homepage Hanmi Accounting Corporation,

Korea

Leveraging membership – websites Your membership

International web page Hanmi Accounting Corporation, Korea

MGI Excellence & Co, Taiwan

Homepage www.excelcpas.com

MGI PSP Audit LLC, Ukraine

Homepage http://www.pspaudit.com.ua

Votum AG, Germany

Homepage & guide http://votum.eu

Milsted Langdon, UK

MGI & video http://www.milsted-langdon.co.uk

Wright Ford Young, USA

Homepage www.cpa-wfy.com

Wright Ford Young, USA

International services web page www.cpa-wfy.com

Wright Ford Young, USA

IFRS web page www.cpa-wfy.com International Financial Reporting Standards (IFRS)

Wright Ford Young, USA

International expertise page www.cpa-wfy.com International Expertise

Wright Ford Young, USA

MGI & video www.cpa-wfy.com MGI Worldwide

MGI Guerra & Asociados, Ecuador

Homepage www.mgiecuador.com Homepage

MGI Guerra & Asociados, Ecuador

International web page www.mgiecuador.com International web page

MGI Guerra & Asociados, Ecuador

About us page www.mgiecuador.com About us web page

Leveraging membership – firm logo, tagline & message

Leveraging membership – firm logo Your membership

Leveraging membership – firm tagline Your membership

Leveraging membership – firm tagline Your membership

Leveraging membership – firm tagline Your membership

Leveraging membership – firm message Your membership

69 years

37 years 23 years

37 years

42 years

3 years

7 years

5 years 5 years

Leveraging membership – firm message Your membership

Is just showing

ever enough?

Leveraging membership – firm message Your membership

When should you…

Leveraging membership – firm message Your membership

Leveraging membership – general communications

Leveraging membership – general communications

Newsletter MGI Bass Gordon, South Africa

Kirsch Kohn & Bridge LLP, USA

Email circulars Open dialogue with clients

Advertising

MGI Bass Gordon, South Africa

Recruitment ad

MGI Bass Gordon, South Africa

Careers fair presentation

MGI Bass Gordon, South Africa

Fisogest SA, Luxembourg

Brochure

Fisogest SA, Luxembourg

Presentation

Audicis SARL, Morocco

Folder & notepaper

MGI Malta, Malta

PR (interview)

MGI Guerra & Asociados, Ecuador

Office space Reception area signage

MGI Guerra & Asociados, Ecuador

Office space Reception area signage

MGI Vision, Oman

Client letter www.mgi-vision.com

MGI Vision, Oman

PR www.mgi-vision.com

Watson Buckle Limited, UK

Letterhead & envelopes

Watson Buckle Limited, UK

Email signature

MGI Guerra & Asociados, Ecuador

Email signature Email signature

Leveraging membership – firm social media

International

Area you liking/sharing MGI News?

Leveraging membership – firm social media

International

Facebook MGI Bass Gordon, South Africa

MGI Guerra & Asociados, Ecuador

Social media www.facebook.com/ MGIGuerra Facebook profile

RINA accountancy corporation, USA

News Content

Talk about your involvement

Client presentation

Client presentation

Selden Fox, USA

Case study Demonstrate your capability

RINA accountancy corporation, USA

Reorientation presentation for staff

Leveraging membership – events

Leveraging membership – events

Event Fisogest, Luxembourg

Leveraging membership – events

Event Fisogest, Luxembourg

Leveraging membership – events

Are events like this of interest?

Leveraging membership – events

Takeaways for your firm

Are there one or two action points from today that you can follow up with back at the office? Specifically related to: Your firm website Your firm logo, tagline or messaging Your firm general communications Your firm events Or other…

Equally, is there anything that you do well (or have experience of) that others can learn from?

Leveraging membership – member firm collaboration

Are you demonstrating your capability?

Leveraging membership

Leveraging membership

4,900 professionals 260 offices

145 member firms

Are you making the most of the expertise available globally?

Leveraging membership - expertise

382 Professional staff

59 Partners & Directors 16 Office locations

9 Member firms Are others worldwide making the

most of your expertise here in the UK?

Can communicating your expertise better generate more referral opportunity?

Leveraging membership - expertise

Survey  of  Professional  service  firms  in  the  US      showing  where  the  majority  of  non-­‐client  referrals  can  come  from

Leveraging membership - expertise Your membership

The online member directory – what you can see now

Leveraging membership - expertise

The member mailshot system – Getting members with the expertise to contact you

Leveraging membership - expertise Your membership

The online member directory – potential for the future •  Technical & industry searches •  Individual bios & profile pictures •  Firm descriptions/experience •  Firm logos

Leveraging membership - expertise Your membership

How can we help your firm stand out?

Leveraging membership - expertise

Your membership

Communicating your expertise and making it more visible: •  Draft a short article •  Draft a white paper •  Host a webinar •  Try a member video

Leveraging membership - expertise

Your membership

Special interest groups...

Can you use this expertise to give you competitive advantage in the marketplace?

Leveraging membership - expertise

Expert services: Healthcare… Technology… Construction… 15 clients across 4 counties Nationwide

60 clients across 6 territories Worldwide….

Takeaways for your firm

What industry or niche expertise from your firm would you like your fellow members to know about? How would you be willing to contribute it? Short article, white paper, webinar, video, special interest group

Do you have a story involving one or more members that we could develop into a case study?

Here to help you

Maxine  Brock  MGI  Worldwide  

Interna@onal  Marke@ng  Director  E:  maxine.brock@mgiworld.com  

   

Thank You