Leveraging your membership - MGI WorldYour firm website Your firm logo, tagline or messaging Your...

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Leveraging your membership & creating opportunity Tuesday 10 May 2016

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Leveraging membership

Your membership

How you and your firm can gain advantage using MGI as a tool.


Member firm collaboration

Two parts

Member firm marketing

Leveraging membership – the starting point


Your membership

MGI Corporate ID Manual (PDF) Login to www.mgiworld.com

Leveraging membership Your membership

MGI Guidelines Login to www.mgiworld.com


Your membership

MGI Member Area online Login to www.mgiworld.com

Leveraging membership Your membership

Marketing material section Login to www.mgiworld.com

Leveraging membership – member firm marketing


Your membership

Member firm marketing

Firm logo, tagline, message Websites

General communications Events

Takeaways for your firm

Are there one or two action points from today that you can follow up with back at the office? Specifically related to: Your firm website Your firm logo, tagline or messaging Your firm general communications Your firm events Or other…

Equally, is there anything that you do well (or have experience of) that others can learn from?

Leveraging membership – websites

Leveraging membership - websites

Your membership

The Corporate ID Manual checklist •  New “A Member of MGI Worldwide” logo •  Explanatory text saying who and what MGI is •  Dedicated Interna@onal web page (or MGI page) •  Disclaimer text •  Hyperlink/s to the MGI Worldwide website

Leveraging membership – websites Your membership

Homepage MGI Bass Gordon, South Africa


Homepage Hanmi Accounting Corporation,

Korea


International web page Hanmi Accounting Corporation, Korea

MGI Excellence & Co, Taiwan

Homepage www.excelcpas.com

MGI PSP Audit LLC, Ukraine

Homepage http://www.pspaudit.com.ua

Votum AG, Germany

Homepage & guide http://votum.eu

Milsted Langdon, UK

MGI & video http://www.milsted-langdon.co.uk

Wright Ford Young, USA

Homepage www.cpa-wfy.com


International services web page www.cpa-wfy.com


IFRS web page www.cpa-wfy.com International Financial Reporting Standards (IFRS)


International expertise page www.cpa-wfy.com International Expertise


MGI & video www.cpa-wfy.com MGI Worldwide

MGI Guerra & Asociados, Ecuador

Homepage www.mgiecuador.com Homepage


International web page www.mgiecuador.com International web page


About us page www.mgiecuador.com About us web page

Leveraging membership – firm logo, tagline & message

Leveraging membership – firm logo Your membership

Leveraging membership – firm tagline Your membership

Leveraging membership – firm message Your membership

69 years

37 years 23 years

37 years

42 years

3 years

7 years

5 years 5 years

Is just showing

ever enough?


When should you…


Leveraging membership – general communications

Leveraging membership – general communications

Newsletter MGI Bass Gordon, South Africa

Kirsch Kohn & Bridge LLP, USA

Email circulars Open dialogue with clients

Advertising

MGI Bass Gordon, South Africa

Recruitment ad


Careers fair presentation


Fisogest SA, Luxembourg

Brochure

Fisogest SA, Luxembourg

Presentation

Audicis SARL, Morocco

Folder & notepaper

MGI Malta, Malta

PR (interview)


Office space Reception area signage

MGI Vision, Oman

Client letter www.mgi-vision.com

MGI Vision, Oman

PR www.mgi-vision.com

Watson Buckle Limited, UK

Letterhead & envelopes

Watson Buckle Limited, UK

Email signature


Email signature Email signature

Leveraging membership – firm social media

International

Area you liking/sharing MGI News?

Leveraging membership – firm social media

International

Facebook MGI Bass Gordon, South Africa


Social media www.facebook.com/ MGIGuerra Facebook profile

RINA accountancy corporation, USA

News Content

Talk about your involvement

Client presentation

Selden Fox, USA

Case study Demonstrate your capability

RINA accountancy corporation, USA

Reorientation presentation for staff

Leveraging membership – events


Event Fisogest, Luxembourg


Are events like this of interest?


Are there one or two action points from today that you can follow up with back at the office? Specifically related to: Your firm website Your firm logo, tagline or messaging Your firm general communications Your firm events Or other…

Equally, is there anything that you do well (or have experience of) that others can learn from?

Leveraging membership – member firm collaboration

Are you demonstrating your capability?



4,900 professionals 260 offices

145 member firms

Are you making the most of the expertise available globally?

Leveraging membership - expertise

382 Professional staff

59 Partners & Directors 16 Office locations

9 Member firms Are others worldwide making the

most of your expertise here in the UK?

Can communicating your expertise better generate more referral opportunity?


Survey of Professional service firms in the US showing where the majority of non-‐client referrals can come from

Leveraging membership - expertise Your membership

The online member directory – what you can see now


The member mailshot system – Getting members with the expertise to contact you


The online member directory – potential for the future •  Technical & industry searches •  Individual bios & profile pictures •  Firm descriptions/experience •  Firm logos


How can we help your firm stand out?


Your membership

Communicating your expertise and making it more visible: •  Draft a short article •  Draft a white paper •  Host a webinar •  Try a member video


Your membership

Special interest groups...

Can you use this expertise to give you competitive advantage in the marketplace?


Expert services: Healthcare… Technology… Construction… 15 clients across 4 counties Nationwide

60 clients across 6 territories Worldwide….


What industry or niche expertise from your firm would you like your fellow members to know about? How would you be willing to contribute it? Short article, white paper, webinar, video, special interest group

Do you have a story involving one or more members that we could develop into a case study?

Here to help you

Maxine Brock MGI Worldwide

Interna@onal Marke@ng Director E: [email protected]

Thank You

Leveraging your membership - MGI WorldYour firm website Your firm logo, tagline or messaging Your...

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