LeveragingSocialMediaForTradeShowsTheTradeGroup

SimonBurton

  EventOrganiser  SocialMedia

Entrepreneur

Today’sPlan

  SocialMediabynumbers? WhatisSocialMedia?  IdeasforusingSocialMediaaroundyourbooth.

 Questions?

  Doyouusesocialmedia?  a)forbusiness  b)forpersonaluse  c)both

YearstoReach50millionsUsers:  Radio38Years  TV13Years  Internet4Years  iPod3Years  Facebookadded100millionusersinlessthan9months

  iPhoneapplicationshit1billionin9months

SocialMedia–thenumbers

  By2010GenYwilloutnumberBabyBoomers….96%ofthemhavejoinedasocialnetwork

  SocialMediahasovertakenpornasthe#1activityontheWeb

  1outof8couplesmarriedintheU.S.lastyearmetviasocialmedia

  IfFacebookwereacountryitwouldbetheworld’s4thlargestbetweentheUnitedStatesandIndonesia(notethatFacebookisnowcreepingup–recentlyannounced300millionusers)

  Doesyourcompanyhaveadesignatedpersonunderwhoseresponsibilitysocialmediafalls?

Thenumbersgoon

  PeoplecaremoreabouthowtheirsocialgraphranksproductsandservicesthanhowGoogleranksthem

  78%ofconsumerstrustpeerrecommendationsOnly14%trustadvertisements  Only18%oftraditionalTVcampaignsgenerateapositiveROI  90%ofpeoplethatcanTiVoadsdo  Huluhasgrownfrom63milliontotalstreamsinApril2008to373millioninApril2009  25%ofAmericansinthepastmonthsaidtheywatchedashortvideo…ontheirphone  35%ofbooksalesonAmazonarefortheKindle  24ofthe25largestnewspapersareexperiencingrecorddeclinesincirculation

becausewenolongersearchforthenews,thenewsfindsus.  Morethan1.5millionpiecesofcontent(weblinks,newsstories,blogposts,notes,

photos,etc.)aresharedonFacebook…daily.  Successfulcompaniesinsocialmediaactmorelikeeventorganisers,aggregators,

andcontentprovidersthantraditionaladvertisers

Andon

  GenerationYandZconsidere‐mailpassé…In2009BostonCollegestoppeddistributinge‐mailaddressestoincomingfreshmen

  WhathappensinVegasstaysonYouTube,Flickr,Twitter,Facebook…

  Wikipediahasover13millionarticles…somestudiesshowit’smoreaccuratethanEncyclopediaBritannica…78%ofthesearticlesarenon‐English

  Thereareover200,000,000Blogs  54%=Numberofbloggerswhopostcontentortweetdaily  Becauseofthespeedinwhichsocialmediaenables

communication,wordofmouthnowbecomesworldofmouth  25%ofsearchresultsfortheWorld’sTop20largestbrandsare

linkstouser‐generatedcontent  34%ofbloggerspostopinionsaboutproducts&brands

Whichsocialmediadoyouuse?

  Facebook  Twitter  YouTube  Linkedin  Flickr/Picassa/otherphotosharing  Other

Andon

  2009USDepartmentofEducationstudyrevealedthatonaverage,onlinestudentsoutperformedthosereceivingface‐to‐faceinstruction

  %ofcompaniesusingLinkedInasaprimarytooltofindemployees….80%

  ThefastestgrowingsegmentonFacebookis55‐65year‐oldfemales

  AshtonKutcherandEllenDegeneres(combined)havemoreTwitterfollowersthanthepopulationofIreland,Norway,orPanama.NoteIhaveadjustedthelanguagehereaftersomeonepointedoutthewayitisphrasedinthevideowasdifficulttodetermineifitwascombined.

  80%ofTwitterusageisoutsideofTwitter…peopleupdateanywhere,anytime…imaginewhatthatmeansforbadcustomerexperiences?

Whatistheprimaryreasonyourcompanyexhibitsattradeshows?

  Leads  Atshowtransactions  BrandBuilding  Launchnewproductorservice  Engagewithexistingcustomers  Severaloftheabove  Other

Haveyoueverusedsocialmediatopromoteaproductlaunchoryourcompany’sboothatatradeshow?

  Blogaboutyourshowpreparationandplansfortheshow

  Blogaboutwhatyouexhibitedandhowwellitwasreceived

  Blogaboutquotesfromvisitorstoyourbooth  Blogaboutyourshowexperience

  Picturesofyourofficebuilding  Yourstandvisuals  Productsfromyourbooth  Theteam  Visitorstothebooth

Doesyourcamerahaveaphone?

  Pre‐showinterviewwithyourCEO  Videodiaryfromtheshow  Videoofcustomersseeingandenthusingaboutyourproductorserviceattheshow

  Inviteyourcontactstoseeyouattheshow  Searchforpeopleyouwanttoconnectwithattheevent

  Joinindustryrelevantgroups  Contributetoindustryandeventspecificdiscussions

  Askthecommunity’sopinion

  UsetostayengagedandkeepyourotherSMupdated

  Linkeverythingtogether/selfreference  Invitecommunitytomeetyouonyourbooth  Tweetaboutyoureventsuccess,peopleyou’vemeet,thingsyoulikedattheshow.

Afinalword

  SocialMediaisaboutengagementandbeingpartofacommunity.

  Ifyouask“what’sinitforme”?You’remissingthepoint.

  Engagementwillbeit’sownreward.

  Questions?

Simon Burton Exposure Communications

simon.burton@exposurecom.com http://uk.linkedin.com/in/simoniburton