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Leveraging Social Media for Trade Shows Webinar Slides from The Trade Group Webinar Series
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Leveraging Social Media For Trade Shows The Trade Group
description
Slides from the webinar "Leveraging Social Media for Trade Shows", designed for exhibitors to improve trade show performance by improving booth traffic, increasing brand awareness, creating a buzz around the show, and much more. Simon presents, writes, and consults on effective event marketing, networking, and social media around the world. Simon is the youngest personality in the Exhibition News "50 Most Influential", and is also part of Event Magazine\'s "100 Most Influential".
Transcript of Leveraging Social Media for Trade Shows Webinar Slides from The Trade Group Webinar Series
LeveragingSocialMediaForTradeShowsTheTradeGroup
SimonBurton
EventOrganiser SocialMedia
Entrepreneur
Today’sPlan
SocialMediabynumbers? WhatisSocialMedia? IdeasforusingSocialMediaaroundyourbooth.
Questions?
Doyouusesocialmedia? a)forbusiness b)forpersonaluse c)both
YearstoReach50millionsUsers: Radio38Years TV13Years Internet4Years iPod3Years Facebookadded100millionusersinlessthan9months
iPhoneapplicationshit1billionin9months
SocialMedia–thenumbers
By2010GenYwilloutnumberBabyBoomers….96%ofthemhavejoinedasocialnetwork
SocialMediahasovertakenpornasthe#1activityontheWeb
1outof8couplesmarriedintheU.S.lastyearmetviasocialmedia
IfFacebookwereacountryitwouldbetheworld’s4thlargestbetweentheUnitedStatesandIndonesia(notethatFacebookisnowcreepingup–recentlyannounced300millionusers)
Doesyourcompanyhaveadesignatedpersonunderwhoseresponsibilitysocialmediafalls?
Thenumbersgoon
PeoplecaremoreabouthowtheirsocialgraphranksproductsandservicesthanhowGoogleranksthem
78%ofconsumerstrustpeerrecommendationsOnly14%trustadvertisements Only18%oftraditionalTVcampaignsgenerateapositiveROI 90%ofpeoplethatcanTiVoadsdo Huluhasgrownfrom63milliontotalstreamsinApril2008to373millioninApril2009 25%ofAmericansinthepastmonthsaidtheywatchedashortvideo…ontheirphone 35%ofbooksalesonAmazonarefortheKindle 24ofthe25largestnewspapersareexperiencingrecorddeclinesincirculation
becausewenolongersearchforthenews,thenewsfindsus. Morethan1.5millionpiecesofcontent(weblinks,newsstories,blogposts,notes,
photos,etc.)aresharedonFacebook…daily. Successfulcompaniesinsocialmediaactmorelikeeventorganisers,aggregators,
andcontentprovidersthantraditionaladvertisers
Andon
GenerationYandZconsidere‐mailpassé…In2009BostonCollegestoppeddistributinge‐mailaddressestoincomingfreshmen
WhathappensinVegasstaysonYouTube,Flickr,Twitter,Facebook…
Wikipediahasover13millionarticles…somestudiesshowit’smoreaccuratethanEncyclopediaBritannica…78%ofthesearticlesarenon‐English
Thereareover200,000,000Blogs 54%=Numberofbloggerswhopostcontentortweetdaily Becauseofthespeedinwhichsocialmediaenables
communication,wordofmouthnowbecomesworldofmouth 25%ofsearchresultsfortheWorld’sTop20largestbrandsare
linkstouser‐generatedcontent 34%ofbloggerspostopinionsaboutproducts&brands
Whichsocialmediadoyouuse?
Facebook Twitter YouTube Linkedin Flickr/Picassa/otherphotosharing Other
Andon
2009USDepartmentofEducationstudyrevealedthatonaverage,onlinestudentsoutperformedthosereceivingface‐to‐faceinstruction
%ofcompaniesusingLinkedInasaprimarytooltofindemployees….80%
ThefastestgrowingsegmentonFacebookis55‐65year‐oldfemales
AshtonKutcherandEllenDegeneres(combined)havemoreTwitterfollowersthanthepopulationofIreland,Norway,orPanama.NoteIhaveadjustedthelanguagehereaftersomeonepointedoutthewayitisphrasedinthevideowasdifficulttodetermineifitwascombined.
80%ofTwitterusageisoutsideofTwitter…peopleupdateanywhere,anytime…imaginewhatthatmeansforbadcustomerexperiences?
Whatistheprimaryreasonyourcompanyexhibitsattradeshows?
Leads Atshowtransactions BrandBuilding Launchnewproductorservice Engagewithexistingcustomers Severaloftheabove Other
Haveyoueverusedsocialmediatopromoteaproductlaunchoryourcompany’sboothatatradeshow?
Blogaboutyourshowpreparationandplansfortheshow
Blogaboutwhatyouexhibitedandhowwellitwasreceived
Blogaboutquotesfromvisitorstoyourbooth Blogaboutyourshowexperience
Picturesofyourofficebuilding Yourstandvisuals Productsfromyourbooth Theteam Visitorstothebooth
Doesyourcamerahaveaphone?
Pre‐showinterviewwithyourCEO Videodiaryfromtheshow Videoofcustomersseeingandenthusingaboutyourproductorserviceattheshow
Inviteyourcontactstoseeyouattheshow Searchforpeopleyouwanttoconnectwithattheevent
Joinindustryrelevantgroups Contributetoindustryandeventspecificdiscussions
Askthecommunity’sopinion
UsetostayengagedandkeepyourotherSMupdated
Linkeverythingtogether/selfreference Invitecommunitytomeetyouonyourbooth Tweetaboutyoureventsuccess,peopleyou’vemeet,thingsyoulikedattheshow.
Afinalword
SocialMediaisaboutengagementandbeingpartofacommunity.
Ifyouask“what’sinitforme”?You’remissingthepoint.
Engagementwillbeit’sownreward.
Questions?
Simon Burton Exposure Communications
[email protected] http://uk.linkedin.com/in/simoniburton
