LEVERAGING SOCIAL MEDIA FOR INDEPENDENT SCHOOL ADVANCEMENT

5000

1.0 2.0

Social Media in Plain Englishhttp://www.youtube.com/watch?v=MpIOClX1jPE

WHAT DO ALL OF THESE TOOL SHARE?

PARTICIPATION

OPEN CONVERSATION

FREE

Advancement

Advancement

Example?

The Obama Story through Social Media

Pre - Election

But what about the NDP brand?

Post - Election

http://www.whitehouse.gov/blog/change_has_come_to_whitehouse-gov/

• http://www.whitehouse.gov/blog/09/05/01/WhiteHouse/

• http://www.flickr.com/photos/whitehouse/

http://www.whitehouse.gov/blog/

• http://mashable.com/2009/04/29/obama-flickr/

• http://www.facebook.com/WhiteHouse

• http://www.whitehouse.gov/rss/

• http://vimeo.com/whitehouse

• http://twitter.com/whitehouse

• http://www.youtube.com/whitehouse

Was there a plan?

Social Media Playbook

Calculated

Time + Energy

Mission

Fit?Why?Goals?Is our message tied to our mission and marketing?Increase awareness about what?

Audience

Who are they?

Where are the?

Tools?

Plan

How often will we post content? What will we post? Who will post it?What do we want people to do when they read/watch/listen to it?

SOCIAL MEDIA MYTHS:

Creating community is easy

Social media returns quick results

“If we build it they will come”

WHAT DOES THIS MEAN FOR SCHOOLS?

What are other schools doing?

Examples

The International School Bangkok

Streaming Graduation

http://www.lausanneschool.com/page.cfm?p=68

RESOURCES

http://www.edsocialmedia.com/

RESOURCES

http://edtechtalk.com/taxonomy/term/511

http://odeo.com/episodes/24499710-21st-Century-Learning-102-Lorrie-Jackson-on-Social-Media-in-Advancement-and-Admissions

http://lorriej.wordpress.com/

JUSTIN MEDVED

BLOGS.YORKSCHOOL.COM/TYSTECHYSESSIONSHTTP://MEDAGOGY.EDUBLOGS.ORG

FIND ME ON:TWITTER: JMEDVED

DELICIOUS: JMEDVED