Leveraging Social Media For Independent School Advancement
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A 40 min talk about how to leverage social media tools for the purposes of Canadian Independent School advancement.
Transcript of Leveraging Social Media For Independent School Advancement
LEVERAGING SOCIAL MEDIA FOR INDEPENDENT SCHOOL ADVANCEMENT
5000
1.0 2.0
Social Media in Plain Englishhttp://www.youtube.com/watch?v=MpIOClX1jPE
WHAT DO ALL OF THESE TOOL SHARE?
PARTICIPATION
OPEN CONVERSATION
FREE
Advancement
Advancement
Example?
The Obama Story through Social Media
Pre - Election
But what about the NDP brand?
Post - Election
http://www.whitehouse.gov/blog/change_has_come_to_whitehouse-gov/
• http://www.whitehouse.gov/blog/09/05/01/WhiteHouse/
• http://www.flickr.com/photos/whitehouse/
http://www.whitehouse.gov/blog/
• http://mashable.com/2009/04/29/obama-flickr/
• http://www.facebook.com/WhiteHouse
• http://www.whitehouse.gov/rss/
• http://vimeo.com/whitehouse
• http://twitter.com/whitehouse
• http://www.youtube.com/whitehouse
Was there a plan?
Social Media Playbook
Calculated
Time + Energy
Mission
Fit?Why?Goals?Is our message tied to our mission and marketing?Increase awareness about what?
Audience
Who are they?
Where are the?
Tools?
Plan
How often will we post content? What will we post? Who will post it?What do we want people to do when they read/watch/listen to it?
SOCIAL MEDIA MYTHS:
Creating community is easy
Social media returns quick results
“If we build it they will come”
WHAT DOES THIS MEAN FOR SCHOOLS?
What are other schools doing?
Examples
The International School Bangkok
Streaming Graduation
http://www.lausanneschool.com/page.cfm?p=68
RESOURCES
http://www.edsocialmedia.com/
http://odeo.com/episodes/24499710-21st-Century-Learning-102-Lorrie-Jackson-on-Social-Media-in-Advancement-and-Admissions
JUSTIN MEDVED
BLOGS.YORKSCHOOL.COM/TYSTECHYSESSIONSHTTP://MEDAGOGY.EDUBLOGS.ORG
FIND ME ON:TWITTER: JMEDVED
DELICIOUS: JMEDVED
