@adamholdenbache

LEVERAGING SOCIAL MEDIA FOR EMAIL MARKETING SUCCESS

Adam Q. Holden-Bache

@adamholdenbache

@adamholdenbache

EMAIL & SOCIAL:THE PERFECT COMBO

@adamholdenbache

EMAIL SOCIAL MEDIA

@adamholdenbache

EMAILTHE FOUNDATION OF THE INTERNET

@adamholdenbache

@adamholdenbache

@adamholdenbache

@adamholdenbache

Email marketing will generate an ROI of $43.62 for every

dollar spent.

Source: DMA ”Power of Direct Report 2009"

@adamholdenbache

42% of active social networkers check their email account four or more times a day, compared to just 27% of those that don’t use social media.

Source: Merkle ”View from the Social inbox"

@adamholdenbache

63% use the same email account for social media messages as they do for permission based email.

Source: Merkle ”View from the Social inbox"

@adamholdenbache

Social network users check their email more frequently than those not on social networks.

#searchex

Tweet-worthy Takeaway:

@adamholdenbache

HOW CAN I LEVERAGE SOCIAL TO GROW MY EMAIL

LIST?

@adamholdenbache

@adamholdenbache

@adamholdenbache

@adamholdenbache

@adamholdenbache

@adamholdenbache

@adamholdenbache

@adamholdenbache

@adamholdenbache

Use social channels to generate interest in your emails and direct users to your opt-in form.

#searchex

Tweet-worthy Takeaway:

@adamholdenbache

CONNECT EMAIL TO SOCIAL

@adamholdenbache

Connect & Share

@adamholdenbache

Over 20% of social media users

have shared something from an email campaign to their social accounts

via a share option.

Source: Merkle ”View from the Social Inbox 2010"

@adamholdenbache

Including a social sharing option in an email increased click-through rates from an average of 7.2% to 8.7%.

Including as many as three different sharing options boosted the rate to 11.2%.

Source: GetResponse "Email Marketing and Social Media Integration Report"

@adamholdenbache

Extend your reach…

Active social network users have, on average, around 500 connections.

Facebook average: 130 friendsTwitter average: 300 followersLinkedIn average: 63 connections

@adamholdenbache

Email is the best way to distribute your message, but social media is the best way to have it spread.

#searchex

Tweet-worthy Takeaway:

@adamholdenbache

CONNECT SOCIAL TO EMAIL

@adamholdenbache

@adamholdenbache

@adamholdenbache

• Your audience has already responded positively in the social channel

• Relevant, unique content

• Looks current and timely

• Connects with your readers

Why Include Social Content?

@adamholdenbache

Use your best social content in your email campaigns.

#searchex

Tweet-worthy Takeaway:

@adamholdenbache

USE YOUR EMAIL LIST TO LEARN ABOUT SOCIAL

@adamholdenbache

Append your customer and prospect databases with social media addresses and other social marketing data.

Email Record Appending:

@adamholdenbache

@adamholdenbache

1. Learn more about your subscribers

2. Determine on which social channels to focus

3. Increase relevance

4. Identify influencers and quality prospects

Use Email Record Appending To:

@adamholdenbache

Always try to learn more about your subscribers. Collect data, segment and increase message relevance.

#searchex

Tweet-worthy Takeaway:

@adamholdenbache

A copy of this presentation can be viewed or downloaded at Slideshare:

http://slideshare.net/adamholdenbache

Presentation:

@adamholdenbache

THANK YOU

Adam Q. Holden-Bache8701 Mallard Creek Dr.

Charlotte, NC 28262704-706-2670 x200

adam@masstransmit.com