ConnectIn London

2014

Ian Mullen

LinkedIn Gareth Jones

LinkedIn

Daniel O’Neill

LinkedIn

ConnectIn London 2014

Connect the world’s professionals to

make them more productive and

successful

Linkedin Objective

What is OGSM: Understanding the methodology

OGSM for LinkedIn recruiters

Q&A with special guest Daniel Hayward

Meet the Customer Success Team

Customer Success Session Agenda

OGSM ; Strategic Planning

How

What

Objective: defining an over-arching breakthrough vision • Stable, concise and reflective of your mission

Goals: stepping stones to achieving the objective • Needs to be traceable, specific and quantitative

• Specific, Measurable, Achievable, Compatible

Strategies: the choices we make to achieve our objective • Where we choose to focus

• Should be flexible

Measures: numerical benchmarks on our progress • Determines if our strategies are working

“Inspired organizations think, act and communicate from the inside out”

Simon Sinek; Author of ‘Start With Why’

Starts from the objective and work outwards

Guides your short term success

Provides a medium to long term focus

Fits on one page

Simple; clear; concise

Allows iterations

OGSM:

Measures

Goals

Strategies

Objectives

Measures

Jane Jones

Talent sourcer looking for the best and brightest in EMEA

London| Internet

Current: Acme

Previous: LinkedIn

Send a message 500+

Connections

Background

SUMMARY

Entrepreneur, risk taker, passionate, doer and solutions thinker. A ‘roll up your sleeves’, act like

an owner and love what you do, person.

I lead Talent Acquisition for LinkedIn in EMEA across our sales organization, marketing

solutions, and sales solutions team. Talent Acquisition transforms the future of an organization.

Talent acquisition is about changing lives.

Experience

Recruiter

Acme

April 2012-Current (1 year 7 months)

I joined Acme as the 1st Recruiter outside of North America back in September 2010. My

journey to date has been amazing! Everyday I am challenged, learn something new, collaborate

across multiple business units, develop process and system

OGSM for Recruiters

Objective:

• Become the number 1 mobile games company in the UK

Goals:

• Grow our UK Java Development team and raise awareness for future demands.

• 10 Java developers offer accepted in 3 months

• Create a pipeline of warm developers engaged in our brand

Strategies:

• Direct sourcing for passive talent

• Utilize the Jobs network for active talent

• Generate a warm talent pool via a market awareness campaign

• Implement a structure to track leads over time for the future

Measures:

• Data to support if our strategies are working

Strategy 1: Direct Sourcing:

• Where should you look for talent?

• What skills and keywords should you look for?

• What are the most popular groups?

• Which industries employ java developer?

• Who do we already know, have you leveraged your colleagues networks?

Strategy 2: Jobs network:

• What skills and keywords should you use?

• Join and post in popular groups?

• What stands out to potential employees

• Analyse your response flow

• Go viral, share the opportunity, have you leveraged your colleagues networks?

Strategy 3: Awareness campaign:

• Ramp communication naturally

• Deploy media at scale

• Allow the network to work for you

Strategy 4: Pipeline and track

• Create a workflow or structure for all and communicate it

• Develop different types of leads and track

• Update your pipeline, and keep communication going

Measures

• Create a workflow or structure for all and communicate it

• Develop different types of leads and track

• Update your pipeline, and keep communication going

Daniel Hayward

“Transforming the way the world connects with talent!”

15 years in talent Acquisition & HR

Current: Customer Success Lead at LinkedIn

Goal: To maximize the success of our corporate clients aligning

their strategic business and talent objectives

Previous: Yum! Brands (Pizza Hut USA),

Yum Brands!, Yum! Restaurants International (KFC UK & I)

Customer Success Consultants