Leveraging LinkedIn -Creating A Professional Brand That

People Will Remember

Marc Miller - @CareerPivotMarc@CareerPivot.com

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Recovering

Engineer

What is a Brand?

Your Brand

“Your brand is what people say about you when you’re not in the

room.” Jeff Bezos

Your Photograph1 2 3

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The Winner

Background

LinkedIn Picture

Word Cloud Websites

http://www.wordle.net

http://www.tagcrowd.com/

http://careerpivot.com/tag/li-brand

LinkedIn Headline

LinkedIn Headline

LinkedIn Headline

Headline120 Characters

LinkedIn Headline

Headline120 Characters

Summary

Well educated and well rounded professional with international experience and background. Excels in operations management especially with regard to process improvements, project management and customer relations. While running a systems integration company, was successful in dramatically increasing customer base, sales and margin by employing quality people, improving processes and working closely with the customers.

Brand StoryI have had an eclectic career to say the least.

My career journey includes 22 years at IBM, several thriving tech startups, a painful stint as a high school teacher, a gig raising funds for the Jewish Community Association of Austin and a near fatal bicycle accident that changed my perspective forever.

Brand Story

I am a product manager who knows how to get my colleagues to listen. They listen because I take complex business and technical opportunities and bring them into focus.

Brand Story

The saying goes that every cloud has a silver lining.

In my world, marketing challenges are surrounded by possibilities. I build bridges between technology stakeholders and creative teams to find the silver lining that moves the business forward. Through it all, I am able to remain calm, curious and collaborative.

Rich Media

Rich MediaYouTube Videos

Slideshare Presentations

Brochures

Photographs

Action Items1. Develop a list of words and phrases that brand you

2. Have a picture taken of you that properly brands you

3. Write a LinkedIn Headline that properly brands you

4. Write your brand story

5. Add Rich Media to your profile

6. Check your public LinkedIn profile

Linkshttp://www.wordle.net

http://www.tagcrowd.com/

Slides

http://www.slideshare.net/MarcMiller1

Blog Posts

http://careerpivot.com/tag/li-brand

Career Pivot Contactmarc@careerpivot.com

Twitter - @CareerPivot

http://www.Facebook.com/CareerPivot

http://careerpivot.com/blog

http://careerpivot.com

http://careerpivot.com/career-pivot-white-paper-library

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Marc@CareerPivot.com

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