Post on 22-Nov-2014
description
Leverage Your LinkedIn
@COMPASSB#JCISocialGenius
STEP BY STEP
1. What is LinkedIn
2. Your Personal Profile
3. Your Company Page
4. Your LinkedIn Strategy
STEP ONEWhat is LinkedIn?
WHAT IS LINKEDIN?
What it is not…
• Not your Resume
• Not Facebook
• Not All About You
What it is…
• A professional network
• A search engine
WHAT IS LINKEDIN?
LinkedIn Algorithm
• Relevance Profile Completeness
Most In-Common Connections
Currently Employed
• Talent and Influence Skills
STEP TWOPersonal Profile
PERSONAL PROFILE
• Professional Headshot
• Keyword rich headline
• Add your contact info
• Add customer websites
• Customize your URL
• Add multiple languages
PERSONAL PROFILE
• Keyword rich summary
• First Person
• Call to Action
• Add multimedia
Video
Slide Presentations
White Papers
PERSONAL PROFILE
Applications for LinkedIn Profiles
• SlideShare
• TripIt
• Behance Portfolio Display
• WordPress
• Amazon Reading List
• Legal Updates
• Lawyer Ratings
PERSONAL PROFILE
• Keyword rich job description
• Company description
• List of services
• Job description = solution to problems
• Add multimedia
Video
Slide Presentations
White Papers
PERSONAL PROFILE
• Add up to 50 skills
• Give skill endorsements to get skill endorsements
• Most people will reciprocate
PERSONAL PROFILE
• A recommendation is a written statement
• A skill endorsement is a one-click way for your connections to endorse the Skills & Expertise listed on your profile.
STEP THREECompany Profile
COMPANY PROFILE
Requirements!Interests > Company > Add a Company
• Current company employee
• Position listed in Experience section
• Company email
• Unique domain email
• Intermediate or All Star Profile Strength
• Several connections
COMPANY PAGE
Home Page
• General Description
Key Facts
Products and Services
Specialties
Location / Website / Company Type / Industry
• Home Page Graphic (no hyperlink)
• UPDATES!
BE SOCIAL! It is a social network afterall
Share valuable content, news, promotions, etc.
COMPANY PAGE
COMPANY PAGE
Products / Services
• Products Page Sliders (up to 3)
First product - highlighted on the home page
Add hyperlink
• Individual Product Descriptions
Add photos
Ask your clients to recommend an individual product or service
No hyperlinks :(
COMPANY PAGE
STEP FOURLinkedIn Strategy
LINKEDIN STRATEGY
Set Your Measurable Goals
• Goals + Metrics Increase brand visibility IMPRESSIONS
Thought leadership + reach LIKES, COMMENTS, SHARES
Increase traffic to website CLICK THRUS
Generate qualified leads OPT-INS
• Landing Pages
• Outline a Timeline
LINKEDIN STRATEGYMetrics
VISIBILITY
• Number of Profile Views
• Number of Connections
ENGAGEMENT
• Your Updates Views
• Likes and comments on Updates
COMPANY INSIGHTS
• Page Statistics
• Follower Statistics
LINKEDIN STRATEGY
Set Your Target
Industry
Revenue
Gender
Position
Groups
Advanced Search
LINKEDIN STRATEGY
LINKEDIN STRATEGY
LINKEDIN STRATEGY
Action Items
• Invite employees, clients, customers, vendors and partners to: Join your network
Follow your Company Page
Recommend and Endorse You
Recommend your Company’s products
• Provide Value in your Status Updates
• Take online relationships offline
• Take offline relationships online
LINKEDIN STRATEGY
Thought Leadership Program
• Train employees
• Update and optimize their profiles
• Tie it into an incentive program
• Have them provide interesting and valuable content con a regular basis
• Leadership starts at the top: must have executive buy in to work effectively
LINKEDIN STRATEGYGroups
• Select 2-3 groups to engage in consistently
• Good amount of members
• Good amount of active members
• Quality of the membership & Interaction
• Identify top influencers
• Provide valuable content• Landing Pages
• Opt-in to newsletter
• Register for an event
THANK YOU!