Post on 21-Nov-2014
description
BackgroundFirst lady, Michelle Obama kicked off a
campaign on February 2010 in order to bring awareness and attempt to end to childhood obesity by promoting: Healthy eatingMore physical activity
Objective “In the end, as First Lady, this isn’t just a
policy issue for me. This is a passion. This is my mission. I am determined to work with folks across this country to change the way a generation of kids thinks about food and nutrition.” –Michelle Obama
To change the way that people think about their children’s health.
Social MediaFacebook
Shares facts, stats, stories and campaign messages with its followers.
Currently has 62,984 “likes”Posts usually get a high frequency of
responses. YouTube
PSAsVideos of eventsMessages from supporters
YouTubehttp://www.youtube.com/user/letsmove?ob=5
#p/u/47/_VuKCngBYJo
http://www.youtube.com/user/letsmove?ob=5#p/u/21/mYIeqGAu9M8
http://www.youtube.com/user/letsmove?ob=5#p/u/17/FV4DI-W1TJk
Let’s Move Website
Meetup.com
Twitter/ Flickr
Was it successful?Yes
Facebook: The number of fans quadrupled since April 2010.
Meetup.com is an example of people taking initiative to connect people within their communities—with the help of Facebook and the Let’s Move website—to create and participate in events to spread Michele Obama’s message and teach those who participate how to be proactive in protecting the health of young generations.