Let the Adventures Begin

2014 Popcorn Sale

WELCOME!

Exciting NEW products Product enhancements Simple steps for growing your sale

Goal setting Communication plan Successful popcorn kick-off

INCENTIVES that motivate! Leader tools at www.scoutpopcorn.ca Sale specifics: Dates, commissions, etc.

2014 Popcorn Sale

• Scouts want to hear “yes” more often at the

door• Give Scouting families unique products they’re

excited to sell.

• Emphasis on mid-range priced products, $15 -

$20

• Bring unique and flavourful products to the

consumer

• Continue to offer the healthiest products in the industry - All products have Zero grams of Trans-Fat

New Products

NEW: White Cheddar Cheese Corn

New Products

NEW: Chocolatey Caramel Crunch

New Products

New ProductsNEW: Caramel Corn with Almonds, Cashews

and Pecans

Product Improvement

Sweet & Savoury Collection

• NEW Dark & White Chocolatey

Drizzle

• NEW Cheddar Cheese Corn

• NEW Butter Toffee Caramel Corn

http://www.scouts.ca/popcorn/canadian-forces-program.html

2014 Product Line-up

Grow Your Sale

1. Plan your program and Set Goals

2. Motivate your Scouts with INCENTIVES!

3. Build your best Popcorn Kickoff ever!

• Constantly Communicate with Scouts and parents

3. Use the best ways to Sell and achieve your goal!

Plan Your Program

Go to the Virtual Sale Planner at

www.scoutpopcorn.ca

•Build your plan using the Program Planner1. Plan for your yearly activities2. Budget for all events3. Set Goals for your group and youth

•Fill in your number of youth, commission and activities per month with costs.

•The planner does the rest!

Plan Your

ProgramVirtual Sales

Plannerwww.scoutpopcorn.ca

Virtual Sales Planner

www.scoutpopcorn.ca

Scout/Group GoalScout/Group Goal

Set Your Goal

Only 40% of the Scouts set a sales goal

Scouts setting a goal had an average sale of $1,076

Scouts without a goal averaged $332 in sales

Groups that set goals averaged $10,380 in sales.

Groups without a goal averaged $6,900 in sales

Only 46% of the Groups set a sales goal

Set Your Sales Goal

6,075$ / 30% = 20,250$

Budget GoalGroup

CommissionGroup

Sales Goal

Set Your Goal

6,075$ / 30% = 20,250$

Budget GoalGroup

CommissionGroup

Sales Goal

20,250$ / 60 = 338$

Sales GoalNumber of

ScoutsScout Goal

Set Your Goal

6,075$ / 30% = 20,250$

Budget GoalGroup

CommissionGroup

Sales Goal

20,250$ / 60 = 338$

Sales GoalNumber of

ScoutsScout Goal

338$ / 21.00$ = 16

Scout GoalAvg. Price per

ContainerContainer

Goal

Set Your Goal

Set Your Sales Goal

Guest Presenter (if applicable)Volunteer 1

GroupArea

Gross Sales:

Motivate Your Scouts

Motivate Your Scouts

• Build your own group-level incentives• Pie in the Face for $500 Sellers!• Top Group Seller Prizes!• Pizza Party for reaching the goal!

• Post-Secondary Scholarship

• Sell $2,500 one time and 6% of your total sales each year is invested in your own Post-Secondary scholarship account

Motivate Your Scouts

• Additional Council Incentives

Motivate Your Scouts

Guest Presenter (if applicable)Volunteer 1

GroupArea

Gross Sales:

Build the BEST Kickoff

The kickoff is the single most important factor for

you to have a good sale

Have a 30-minute fun-filled Popcorn Kickoff:• Refer to the Leader Guide at

www.scoutpopcorn.ca• Make it FUN and FESTIVE!• Show parents what’s in it for them• Have giveaways and prizes• Prepare your Scouts

• Have role plays and practice the sales script• Help your Scouts gain the confidence to

sell!

Build the BEST Kickoff

Want to close sales? Take the following approach when speaking to a potential customer…

Hi, my name is _____ and I’m a Scout with Group ___.

I’m selling popcorn so I can ______.

You can help me reach my goal by trying some of my popcorn!

Will you please help me?

More effective than asking, “Want to buy some popcorn?” don’t you think?

Build the BEST Kickoff

Guest Presenter (if applicable)Volunteer 1

GroupArea

Gross Sales:

Communication

It’s important to follow up after your kickoff andthroughout the sale with important sale information.

Use email, social media, and meetings to remind families about:

•Sales goal for each Scout•Key sale dates•Scout rewards available

Go to www.scoutpopcorn.ca to access communication tools:

•Promotional Images•Leader Guide

Best Ways To Sell

$500 is the GOAL

Invest a little time with your child and achieve your Goal!

TAKE ORDER = $400 Goal

Average $200 per hour Door-to-Door = 2 hours

SHOW & SELL = $100 Goal = 1 hour

Take Order Sale

Scouts use an order formto go door-to-door or sell to family and friends.

Show-n-Sell

Make arrangements for Scouts to set up in front of stores to sell.

• Ask store manager for permission several weeks in

advance

• Assign Scouts (2-3) and parents in two hour blocks

• Clean up area before and after each shift

• DO NOT open up microwave boxes

• Divide sales equally among Scouts who participate

• Use leftover product to fulfill take order needs

• Apply donations received towards your Canadian Forces

Gifts

Show & Sell

Guest Presenter (if applicable)Volunteer 1

GroupArea

Gross Sales:

Next Steps

1. Plan your program and Set Goals

2. Motivate your Scouts with INCENTIVES!

3. Build your best Popcorn Kickoff ever!

• Constantly Communicate with Scouts and parents

3. Use the best ways to Sell and achieve your goal!

Thank You

Let the Adventures Begin