Let the Adventures Begin 2014 Popcorn Sale WELCOME!
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Transcript of Let the Adventures Begin 2014 Popcorn Sale WELCOME!
Let the Adventures Begin
2014 Popcorn Sale
WELCOME!
Exciting NEW products Product enhancements Simple steps for growing your sale
Goal setting Communication plan Successful popcorn kick-off
INCENTIVES that motivate! Leader tools at www.scoutpopcorn.ca Sale specifics: Dates, commissions, etc.
2014 Popcorn Sale
• Scouts want to hear “yes” more often at the
door• Give Scouting families unique products they’re
excited to sell.
• Emphasis on mid-range priced products, $15 -
$20
• Bring unique and flavourful products to the
consumer
• Continue to offer the healthiest products in the industry - All products have Zero grams of Trans-Fat
New Products
NEW: White Cheddar Cheese Corn
New Products
NEW: Chocolatey Caramel Crunch
New Products
New ProductsNEW: Caramel Corn with Almonds, Cashews
and Pecans
Product Improvement
Sweet & Savoury Collection
• NEW Dark & White Chocolatey
Drizzle
• NEW Cheddar Cheese Corn
• NEW Butter Toffee Caramel Corn
http://www.scouts.ca/popcorn/canadian-forces-program.html
2014 Product Line-up
Grow Your Sale
1. Plan your program and Set Goals
2. Motivate your Scouts with INCENTIVES!
3. Build your best Popcorn Kickoff ever!
• Constantly Communicate with Scouts and parents
3. Use the best ways to Sell and achieve your goal!
Plan Your Program
Go to the Virtual Sale Planner at
www.scoutpopcorn.ca
•Build your plan using the Program Planner1. Plan for your yearly activities2. Budget for all events3. Set Goals for your group and youth
•Fill in your number of youth, commission and activities per month with costs.
•The planner does the rest!
Plan Your
ProgramVirtual Sales
Plannerwww.scoutpopcorn.ca
Virtual Sales Planner
www.scoutpopcorn.ca
Scout/Group GoalScout/Group Goal
Set Your Goal
Only 40% of the Scouts set a sales goal
Scouts setting a goal had an average sale of $1,076
Scouts without a goal averaged $332 in sales
Groups that set goals averaged $10,380 in sales.
Groups without a goal averaged $6,900 in sales
Only 46% of the Groups set a sales goal
Set Your Sales Goal
6,075$ / 30% = 20,250$
Budget GoalGroup
CommissionGroup
Sales Goal
Set Your Goal
6,075$ / 30% = 20,250$
Budget GoalGroup
CommissionGroup
Sales Goal
20,250$ / 60 = 338$
Sales GoalNumber of
ScoutsScout Goal
Set Your Goal
6,075$ / 30% = 20,250$
Budget GoalGroup
CommissionGroup
Sales Goal
20,250$ / 60 = 338$
Sales GoalNumber of
ScoutsScout Goal
338$ / 21.00$ = 16
Scout GoalAvg. Price per
ContainerContainer
Goal
Set Your Goal
Set Your Sales Goal
Guest Presenter (if applicable)Volunteer 1
GroupArea
Gross Sales:
Motivate Your Scouts
Motivate Your Scouts
• Build your own group-level incentives• Pie in the Face for $500 Sellers!• Top Group Seller Prizes!• Pizza Party for reaching the goal!
• Post-Secondary Scholarship
• Sell $2,500 one time and 6% of your total sales each year is invested in your own Post-Secondary scholarship account
Motivate Your Scouts
• Additional Council Incentives
Motivate Your Scouts
Guest Presenter (if applicable)Volunteer 1
GroupArea
Gross Sales:
Build the BEST Kickoff
The kickoff is the single most important factor for
you to have a good sale
Have a 30-minute fun-filled Popcorn Kickoff:• Refer to the Leader Guide at
www.scoutpopcorn.ca• Make it FUN and FESTIVE!• Show parents what’s in it for them• Have giveaways and prizes• Prepare your Scouts
• Have role plays and practice the sales script• Help your Scouts gain the confidence to
sell!
Build the BEST Kickoff
Want to close sales? Take the following approach when speaking to a potential customer…
Hi, my name is _____ and I’m a Scout with Group ___.
I’m selling popcorn so I can ______.
You can help me reach my goal by trying some of my popcorn!
Will you please help me?
More effective than asking, “Want to buy some popcorn?” don’t you think?
Build the BEST Kickoff
Guest Presenter (if applicable)Volunteer 1
GroupArea
Gross Sales:
Communication
It’s important to follow up after your kickoff andthroughout the sale with important sale information.
Use email, social media, and meetings to remind families about:
•Sales goal for each Scout•Key sale dates•Scout rewards available
Go to www.scoutpopcorn.ca to access communication tools:
•Promotional Images•Leader Guide
Best Ways To Sell
$500 is the GOAL
Invest a little time with your child and achieve your Goal!
TAKE ORDER = $400 Goal
Average $200 per hour Door-to-Door = 2 hours
SHOW & SELL = $100 Goal = 1 hour
Take Order Sale
Scouts use an order formto go door-to-door or sell to family and friends.
Show-n-Sell
Make arrangements for Scouts to set up in front of stores to sell.
• Ask store manager for permission several weeks in
advance
• Assign Scouts (2-3) and parents in two hour blocks
• Clean up area before and after each shift
• DO NOT open up microwave boxes
• Divide sales equally among Scouts who participate
• Use leftover product to fulfill take order needs
• Apply donations received towards your Canadian Forces
Gifts
Show & Sell
Guest Presenter (if applicable)Volunteer 1
GroupArea
Gross Sales:
Next Steps
1. Plan your program and Set Goals
2. Motivate your Scouts with INCENTIVES!
3. Build your best Popcorn Kickoff ever!
• Constantly Communicate with Scouts and parents
3. Use the best ways to Sell and achieve your goal!
Thank You
Let the Adventures Begin