Post on 21-May-2015
description
Connecting people, emotions and locations together
José Rodrigues, Francisco Campelo, Mark Melnykowycz
Energia de Portugal – 27/10/2014
Team
FranciscoLisboa
JoséLisboa
MarkZurich
• Coding, Java, backend server development
• Mobile device development with Xamarin’s cross-platform IDE in C++
• Business development; • Partnership development and customer
acquisition;• UI and frontend engineering for the web
app• Product development strategy• Partnership development and customer
acquisition;• The “idiot”
STORY MAKER WEB APP
MOBILE APP
EXPERIENCES IN THE CITY WITH STORYTELLING
LOCATION BASED STORYTELLING
VALUEPROPOSITIONS
CHANNELS
CUSTOMERRELATIONSHIPS
CUSTOMERSEGMENTS
REVENUE STREAMS COST STRUCTURE
KEYPARTNERS
KEYRESOURCES
KEYACTIVITIES
Lost In Reality BMC v0.1
VP01: Experiences in the city with storytelling
VP02: Plataform to write and publish Location-based stories and content
VP03: Compelling way to promote a product, service or event
CR01: Automated service
CR02: Story recommendations & featured stories
CR03: Online support and advanced creating tools
CH01: Follow stories with mobile app only
CH02: Create with (a) mobile & (b) web app
CH03: Fairs and direct contact, wom
CH05: Social Net., forums, digital mags and partners
CH06: accquisition on (a) website and (b) appstore
CS01a: Millennial Locals
CS01b: Tourists
CS02a: Artists
CS02b: Journalists & Bloggers
CS02c: Writers & storytellers
CS03a: Local Stores
CS03b: Marketing Agencies
RS01: Royalties on direct story sales or subscriptions RS03: Story
Campaigns Contracts
RS02: Royalties on rewards from local businesses
KA01: Development: coding and UI
KA02: Promotion and Markting
KA03: Review Service only for paid stories
KR03: Developers
KR02: Software and app store licences
KR01: Cloud Servers
KA04: Support, story recommendation
KP06: Cloud Server Providers
KP01: Tourism partners: hotels, hostels, kiosks, travel agencies
KP05: Storytellers communities
KP02: Local instituions: Museums, Art Schools, Art&Cultural associations
KP03: Writers, journalists, bloggers, film makers
KP04: Celebrities
CST01: Promotion & Marketing
CST02: Cloud Servers
CST04: HR for Development: coding and UI
CST03: Software and app store licences
CST05: HR for Support, story recommendation CST06: Review
Service
RS04: Free mobile appRS05: Free story creation and publishing*
CS02d: Independent city guides
RS06: Publishing subscriptions
Business Model
Hypothesis Validation BoardHypothesis High Risk
HypothesisHypothesis being Tested
Valid Hypothesis
Invalid Hypothesis
Version
Copyright Fábrica de Startups S.A. www.fabricadestartups.com
CS01: Tourists and Locals will follow location based storiesI5xP5=25
CH01: People will follow a story with a smartphone? I5xP5=25
VP02: People will publish a story.I5xP5=25
CS02: People will create location-based storiesI5xP4=20
RS01: People will pay for a location-based story.I4xP5=20
CH02a: People will create stories on the go with the mobile app.I5xP4=20
CH02b: People will create stories with the web app.I5xP4=20
CR01: People will use the platform autonomously5x3=15
VP01: People are looking for new experiences in the city. 5x3=15
KP02: Art schools and students will collaborate with us to create content.4x3=12
KP04: Celebrities will collaborate with us on the creation of content. 4x4=16
CS03a: Local biz. will promote their biz. with a story.3x4=12
CS03b: Marketing agencies will use the platform to build marketing campaings3x5=15
RS02/1: People will write stories to promote a local biz. in exchange for a reward per visitor.3x4=12
RS03: Marketing agencies and local biz. would stablish contracts of stories distribution3x4=12
KP05: Storytellers will volunteer to review the stories on their location.3x4=12
Lost In Reality 0.1
RS02/2: Biz. will pay storytellers that take potential customers to visit a certain local store.
CR02: Story recommendations & featured stories attract custommers and motivate story purchaseI3xP2=6
KP02: Museums will collaborate with us to create content2x3=6
Hypothesis formIxP – Impact x Probability
VP03: Location-based storytelling is a compelling way to promote a business, against more agressive advert. types.4x4=16
RS06: People will pay for a publishing subscription to have unlimited free stories visualization.2x4=8
Achivements
Startup Pirates 2012, 1st prize
Acredita Portugal, 2014, top150
Pioneers Challenge 2014, top150
Invited to Pitch at Startup Rally, Munich and Zurich
Web app MVP ready
Mobile app MVP ready
COMPETITIONS
PRODUCTS
Lessons Learned
1. Validation ASAP
2. Keep track
Is this a good idea only in my head?
Report all your validation process and jkeep it organized and accessable
3. BMC -> Extr. Hypothesis -> Test -> Pivot?Bussiness Plans rarely survive first contact with customers
Main Challenges
1. Prepare the MVP for user validation
2. Reach potential users through interviews and surveys
3. Feed the platform with stories