Less IT and More SaaS & Cloud - Andy Schroepfer, Rackspace

Did You Hear About…

SpiceWorld 2010 • OCTOBER 22, 2010 • AUSTIN, TEXAS

Agenda

Rackspace Overview

Cloud Computing

Fun Insights

SaaS AppMatcher.com

Feel Free To Answer Your Phone

The Squeaky Wheel…

…Gets Your Time

Hello! I’m Andy Schroepfer

VP / Sr. Equity AnalystNext-Gen Communications

Internet Infrastructure Services

Andy.Schroepfer@Rackspace Mobile: (612) 325-4891Office: (210) 320-3308Twitter: @AppMatcherFacebook: /schroepfer

FounderPresident / Managing Partner / Evangelist

Research – Investments - Innovation

Vice PresidentEnterprise Strategy

SaaS & F500

Meet Rackspace

Market Leader

Global Presence

Valuable Differentiation

Hosting Specialist

2009 2008 Y/YRackspace

$629mn $532mn 18.2%

AT&T $433mn $411mn 5.4%

Savvis $266mn $260mn 2.3%

Terremark $149mn $134mn 11.2%

On-PremiseDataFixedInhibitingMine

On-DemandInformation

ScalableEnabling

Decisions

Capacity

Opinion of IT

Ownership of IT Success

Matters More Than EverSpiceWorld 2010 • OCTOBER 22, 2010 • AUSTIN, TEXAS

The “Cloud”

It Seems Everyone Is Going Cloud

Train Is Leaving

The Station

Haven’t We Heard This Before?

Looking for the writingon the wall?

True! Some Trends Take A While

You Have

Time To Think?

CIO Thoughts On Cloud

THE MOST BASIC QUESTION

But, What’s On YOUR Mind?

Too Busy To Care?

Lost My Password

Do You Feel All Alone?

Maslow Types Unhappy In IT

RackerTalent.com

Does This Describe Your Attitude?

All You Care About Is Price

Pennies / Hour

Dollars / Day

Good For Cloud

Not Good For Cloud

What Is The Cloud?

Figure 20: Plan to use cloud computing

Look Familiar?

These Are Your Servers

These Are Your Servers On Cloud

Rather Have A Cloud In Your Office?

The Rackspace Cloud

Virtual Hosting on steroids, redundant and

replicatedHigh performance

customizable raw compute Inexpensive, CDN enabled

scalable storage

CLOUD SITES CLOUD FILESCLOUD

SERVERS

All backed by Fanatical Support & Industry leading Service Level Agreements

Cloud Market Will Separate

Self-Service

ManagedService

For Everyone, Not Everything

EveryFirm

NotEveryApp

Get There Sooner With Hybrid

Dedicated

SaaS…The Other “Cloud”

App Portfolio Circa 2000

Collaboration

Billing

Payroll

Web Site

Project Mgmt

Accounting

Conferencing

Collaboration

Billing

Payroll

Web Site

Project Mgmt

Accounting

Conferencing

Recruiting

Help Desk

Marketing

Collaboration#1

Billing

Payroll

Marketing

General Ledger

Compliance

Benefits

Partner Portal

Intranet

Bus.Unit #1

Bus.Unit #2

Inventory

Conferencing

Analytics

Advertising

Officel

1-4Employee Firms

100-149Employee Firms

1,000-1,499Employee Firms

70%Desktop

25%Desktop

10%Desktop

28%SaaS

45%SaaS

2% SaaS

2%Server

30%Server

88%Server

Presentation Advertising

E-Commerce

Spreadsheet

Document Storage/Backup

IndustryApp #1Bus.Unit #1

Office

Public Co.#1

IndustryApp #1

IndustryApp #2

Desktop

Server-Based

You Have Lots of Apps

Collaboration

Billing

Payroll

Web Site

Project Mgmt

Accounting

Conferencing

Collaboration

Billing

Payroll

Web Site

Project Mgmt

Accounting

Conferencing

Recruiting

Help Desk

Marketing

Collaboration#1

Collaboration#2

Billing

Payroll

Marketing

General Ledger

Compliance

Benefits

Recruiting

Partner Portal

Intranet

Bus.Unit #1

Bus.Unit #2

Bus.Unit #3

Inventory

Advertising

Supply Chain

AnalyticsAdvertising

Officel

1-4Employee Firms

100-149Employee Firms

1,000-1,499Employee Firms

9%Desktop

15%Desktop

90%SaaS

65%SaaS

40% SaaS

1%Server

20%Server

45%Server

Presentation Advertising

Social E-Commerce

Bus.Unit #4 E-Commerce

Spreadsheet Social

Document Storage/Backup

CAD IndustryApp #1

Bus.Unit #1 IndustryApp #2

Bus.Unit #2 IndustryApp #3

Office IndustryApp #1

Presentation IndustryApp #2

Public Co.#1 IndustryApp #3

Public Co. #2 IndustryApp #4

Desktop

Server-Based

There Is A Long Tail of Apps, But

Being Known Is Most Important

Function

Availability

Apps Want/Need To Be Found

Finding Apps Shouldn’t Be Hard

Buyers & SellersAre So Close

Marketplaces Are Everywhere

2010 RACKSPACE SAAS SUMMIT • OCTOBER 7, 2010 • SAN ANTONIO, TEXAS

Application Marketplaces

Great…

If you know what you are looking forSpiceWorld 2010 • OCTOBER 22, 2010 • AUSTIN, TEXAS

Small Company Need Small Apps

Big Company Need Big Apps

Matching Is A Better Solution

A Great Marketplace Needs

Many Buyers Many Sellers

AppMatcher Lives Here

Lots Of Potential Buyers!

Lots of Sellers!SpiceWorld 2010 • OCTOBER 22, 2010 • AUSTIN, TEXAS

For All Apps (Sellers)…

…For All Employees (Buyers)

Meet AppMatcher

There’s Math Behind This!

Great Marketplaces…

…Focus On The User

Three Layers of Connection

Someone Answered Our Trigger Question!

I’m an App

Target Client Profile Ensures Good Matches

Industry, Size, & TitleActivity Updates

I’m a Subscriber

Answer A Few Simple Questions

“I see dead people”

2 Apps”

Process Builds Your App DNA

Enter You Locker

App Pages VisibleTo Search Engines

Benefits

AppMatcherSearches For You

Everyday

App Decision Meeting

All Your Apps In One Place

For New Employees For All Employees

Tell ‘Em You Find Apps On…

Once You Go “Rack…..”

You Never

Go Back

www.AppMatcher.com

Andy.Schroepfer@Rackspace.com

Less IT and More SaaS & Cloud - Andy Schroepfer, Rackspace

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