Lee Feinberg @DecisionViz Lee@DecisionViz.com From Data-Driven...

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Transcript of Lee Feinberg @DecisionViz Lee@DecisionViz.com From Data-Driven...

(c) e-thusiasm, inc. DBA DecisionViz 2013.  All rights reserved || presented at BI Leadership Summit || November 21, 2013

Lee Feinberg

From Data-Driven to Decision-Driven Visualizations: How to Harness the Full Power of Visual Design

@DecisionVizLee@DecisionViz.com

(c) e-thusiasm, inc. DBA DecisionViz 2013.  All rights reserved || presented at BI Leadership Summit || November 21, 2013

(c) e-thusiasm, inc. DBA DecisionViz 2013.  All rights reserved || presented at BI Leadership Summit || November 21, 2013

(c) e-thusiasm, inc. DBA DecisionViz 2013.  All rights reserved || presented at BI Leadership Summit || November 21, 2013

Photo by sidehike via Flickr, http://www.flickr.com/photos/sidehike/2610422870/

(c) e-thusiasm, inc. DBA DecisionViz 2013.  All rights reserved || presented at BI Leadership Summit || November 21, 2013

(c) e-thusiasm, inc. DBA DecisionViz 2013.  All rights reserved || presented at BI Leadership Summit || November 21, 2013

(c) e-thusiasm, inc. DBA DecisionViz 2013.  All rights reserved || presented at BI Leadership Summit || November 21, 2013

(c) e-thusiasm, inc. DBA DecisionViz 2013.  All rights reserved || presented at BI Leadership Summit || November 21, 2013

(c) e-thusiasm, inc. DBA DecisionViz 2013.  All rights reserved || presented at BI Leadership Summit || November 21, 2013

(c) e-thusiasm, inc. DBA DecisionViz 2013.  All rights reserved || presented at BI Leadership Summit || November 21, 2013Source: Gartner (February 2013)

(c) e-thusiasm, inc. DBA DecisionViz 2013.  All rights reserved || presented at BI Leadership Summit || November 21, 2013Source: Gartner (February 2013)

(c) e-thusiasm, inc. DBA DecisionViz 2013.  All rights reserved || presented at BI Leadership Summit || November 21, 2013

(c) e-thusiasm, inc. DBA DecisionViz 2013.  All rights reserved || presented at BI Leadership Summit || November 21, 2013

We spend too much time collecting

(c) e-thusiasm, inc. DBA DecisionViz 2013.  All rights reserved || presented at BI Leadership Summit || November 21, 2013

We spend too much time collecting

We are drowning in

(c) e-thusiasm, inc. DBA DecisionViz 2013.  All rights reserved || presented at BI Leadership Summit || November 21, 2013

We spend too much time collecting

We are drowning in

We aren’t driving action from the

(c) e-thusiasm, inc. DBA DecisionViz 2013.  All rights reserved || presented at BI Leadership Summit || November 21, 2013

We spend too much time collecting

We are drowning in

We aren’t driving action from the

(c) e-thusiasm, inc. DBA DecisionViz 2013.  All rights reserved || presented at BI Leadership Summit || November 21, 2013

(c) e-thusiasm, inc. DBA DecisionViz 2013.  All rights reserved || presented at BI Leadership Summit || November 21, 2013

(c) e-thusiasm, inc. DBA DecisionViz 2013.  All rights reserved || presented at BI Leadership Summit || November 21, 2013

DataDriven

(c) e-thusiasm, inc. DBA DecisionViz 2013.  All rights reserved || presented at BI Leadership Summit || November 21, 2013

DecisionDriven,

(c) e-thusiasm, inc. DBA DecisionViz 2013.  All rights reserved || presented at BI Leadership Summit || November 21, 2013

DecisionDriven,

DecisionDriven,

supported by data

(c) e-thusiasm, inc. DBA DecisionViz 2013.  All rights reserved || presented at BI Leadership Summit || November 21, 2013

DecisionDriven,

supported by data

(c) e-thusiasm, inc. DBA DecisionViz 2013.  All rights reserved || presented at BI Leadership Summit || November 21, 2013

BLUE OCEAN STRATEGY FOR VISUALIZATION

(c) e-thusiasm, inc. DBA DecisionViz 2013.  All rights reserved || presented at BI Leadership Summit || November 21, 2013

BLUE OCEAN STRATEGY FOR VISUALIZATION

1. Visualization Training 2. Bold Design3. Executive Directive4. IT Reporting 5. Storytelling6. Conversation7. Interactivity 8. Openness9. Speed10. Lifecycle Management11. Customer Focus

(c) e-thusiasm, inc. DBA DecisionViz 2013.  All rights reserved || presented at BI Leadership Summit || November 21, 2013

BLUE OCEAN STRATEGY FOR VISUALIZATION

1. Visualization Training 2. Bold Design3. Executive Directive4. IT Reporting 5. Storytelling6. Conversation7. Interactivity 8. Openness9. Speed10. Lifecycle Management11. Customer Focus

(c) e-thusiasm, inc. DBA DecisionViz 2013.  All rights reserved || presented at BI Leadership Summit || November 21, 2013

Visualization software doesn’t make you a visualization expert

VISUALIZATION TRAINING

(c) e-thusiasm, inc. DBA DecisionViz 2013.  All rights reserved || presented at BI Leadership Summit || November 21, 2013

“With great power comes great responsibility”

- Voltaire, popularized in Marvel’s “Spiderman”

(c) e-thusiasm, inc. DBA DecisionViz 2013.  All rights reserved || presented at BI Leadership Summit || November 21, 2013

70%

(c) e-thusiasm, inc. DBA DecisionViz 2013.  All rights reserved || presented at BI Leadership Summit || November 21, 2013

50%

(c) e-thusiasm, inc. DBA DecisionViz 2013.  All rights reserved || presented at BI Leadership Summit || November 21, 2013

50%

(c) e-thusiasm, inc. DBA DecisionViz 2013.  All rights reserved || presented at BI Leadership Summit || November 21, 2013

Length

6 Traits

(c) e-thusiasm, inc. DBA DecisionViz 2013.  All rights reserved || presented at BI Leadership Summit || November 21, 2013

Length

6 TraitsLocation Location

(c) e-thusiasm, inc. DBA DecisionViz 2013.  All rights reserved || presented at BI Leadership Summit || November 21, 2013

LengthSize

6 TraitsLocation Location

(c) e-thusiasm, inc. DBA DecisionViz 2013.  All rights reserved || presented at BI Leadership Summit || November 21, 2013

LengthSize

Gradient

6 TraitsLocation Location

(c) e-thusiasm, inc. DBA DecisionViz 2013.  All rights reserved || presented at BI Leadership Summit || November 21, 2013

LengthSize

Gradient

Color

6 TraitsLocation Location

(c) e-thusiasm, inc. DBA DecisionViz 2013.  All rights reserved || presented at BI Leadership Summit || November 21, 2013

Length

Direction DirectionSize

Gradient

Color

6 TraitsLocation Location

(c) e-thusiasm, inc. DBA DecisionViz 2013.  All rights reserved || presented at BI Leadership Summit || November 21, 2013

Length

Direction Direction

Shape

Size

Gradient

Color

6 TraitsLocation Location

(c) e-thusiasm, inc. DBA DecisionViz 2013.  All rights reserved || presented at BI Leadership Summit || November 21, 2013

Length

Direction Direction

Shape

Size

Gradient

Color

Location Location6 Traits

(c) e-thusiasm, inc. DBA DecisionViz 2013.  All rights reserved || presented at BI Leadership Summit || November 21, 2013

Length

Location Location

Direction Direction

Shape

Size

Gradient

Color

(c) e-thusiasm, inc. DBA DecisionViz 2013.  All rights reserved || presented at BI Leadership Summit || November 21, 2013

(c) e-thusiasm, inc. DBA DecisionViz 2013.  All rights reserved || presented at BI Leadership Summit || November 21, 2013

(c) e-thusiasm, inc. DBA DecisionViz 2013.  All rights reserved || presented at BI Leadership Summit || November 21, 2013

(c) e-thusiasm, inc. DBA DecisionViz 2013.  All rights reserved || presented at BI Leadership Summit || November 21, 2013

(c) e-thusiasm, inc. DBA DecisionViz 2013.  All rights reserved || presented at BI Leadership Summit || November 21, 2013

Length

Location Location

Direction DirectionSize

Gradient

Color

Shape

(c) e-thusiasm, inc. DBA DecisionViz 2013.  All rights reserved || presented at BI Leadership Summit || November 21, 2013

(c) e-thusiasm, inc. DBA DecisionViz 2013.  All rights reserved || presented at BI Leadership Summit || November 21, 2013

(c) e-thusiasm, inc. DBA DecisionViz 2013.  All rights reserved || presented at BI Leadership Summit || November 21, 2013

http://colorbrewer2.org

(c) e-thusiasm, inc. DBA DecisionViz 2013.  All rights reserved || presented at BI Leadership Summit || November 21, 2013

BOLD DESIGN

(c) e-thusiasm, inc. DBA DecisionViz 2013.  All rights reserved || presented at BI Leadership Summit || November 21, 2013

Tyranny of pie charts™

BOLD DESIGN

(c) e-thusiasm, inc. DBA DecisionViz 2013.  All rights reserved || presented at BI Leadership Summit || November 21, 2013

(c) e-thusiasm, inc. DBA DecisionViz 2013.  All rights reserved || presented at BI Leadership Summit || November 21, 2013

(c) e-thusiasm, inc. DBA DecisionViz 2013.  All rights reserved || presented at BI Leadership Summit || November 21, 2013

(c) e-thusiasm, inc. DBA DecisionViz 2013.  All rights reserved || presented at BI Leadership Summit || November 21, 2013

8.2%7.6%

(c) e-thusiasm, inc. DBA DecisionViz 2013.  All rights reserved || presented at BI Leadership Summit || November 21, 2013

(c) e-thusiasm, inc. DBA DecisionViz 2013.  All rights reserved || presented at BI Leadership Summit || November 21, 2013

(c) e-thusiasm, inc. DBA DecisionViz 2013.  All rights reserved || presented at BI Leadership Summit || November 21, 2013

(c) e-thusiasm, inc. DBA DecisionViz 2013.  All rights reserved || presented at BI Leadership Summit || November 21, 2013

(c) e-thusiasm, inc. DBA DecisionViz 2013.  All rights reserved || presented at BI Leadership Summit || November 21, 2013

(c) e-thusiasm, inc. DBA DecisionViz 2013.  All rights reserved || presented at BI Leadership Summit || November 21, 2013

(c) e-thusiasm, inc. DBA DecisionViz 2013.  All rights reserved || presented at BI Leadership Summit || November 21, 2013

(c) e-thusiasm, inc. DBA DecisionViz 2013.  All rights reserved || presented at BI Leadership Summit || November 21, 2013

Treachery of averages™

(c) e-thusiasm, inc. DBA DecisionViz 2013.  All rights reserved || presented at BI Leadership Summit || November 21, 2013

(c) e-thusiasm, inc. DBA DecisionViz 2013.  All rights reserved || presented at BI Leadership Summit || November 21, 2013

(c) e-thusiasm, inc. DBA DecisionViz 2013.  All rights reserved || presented at BI Leadership Summit || November 21, 2013

(c) e-thusiasm, inc. DBA DecisionViz 2013.  All rights reserved || presented at BI Leadership Summit || November 21, 2013

EXECUTIVE DIRECTIVE

(c) e-thusiasm, inc. DBA DecisionViz 2013.  All rights reserved || presented at BI Leadership Summit || November 21, 2013

EXECUTIVE DIRECTIVE

(c) e-thusiasm, inc. DBA DecisionViz 2013.  All rights reserved || presented at BI Leadership Summit || November 21, 2013

(c) e-thusiasm, inc. DBA DecisionViz 2013.  All rights reserved || presented at BI Leadership Summit || November 21, 2013

(c) e-thusiasm, inc. DBA DecisionViz 2013.  All rights reserved || presented at BI Leadership Summit || November 21, 2013

(c) e-thusiasm, inc. DBA DecisionViz 2013.  All rights reserved || presented at BI Leadership Summit || November 21, 2013

(c) e-thusiasm, inc. DBA DecisionViz 2013.  All rights reserved || presented at BI Leadership Summit || November 21, 2013

(c) e-thusiasm, inc. DBA DecisionViz 2013.  All rights reserved || presented at BI Leadership Summit || November 21, 2013

(c) e-thusiasm, inc. DBA DecisionViz 2013.  All rights reserved || presented at BI Leadership Summit || November 21, 2013

ally

(c) e-thusiasm, inc. DBA DecisionViz 2013.  All rights reserved || presented at BI Leadership Summit || November 21, 2013

allyrespected

(c) e-thusiasm, inc. DBA DecisionViz 2013.  All rights reserved || presented at BI Leadership Summit || November 21, 2013

allyrespectedpassion

(c) e-thusiasm, inc. DBA DecisionViz 2013.  All rights reserved || presented at BI Leadership Summit || November 21, 2013

allyrespectedpassion

skill

(c) e-thusiasm, inc. DBA DecisionViz 2013.  All rights reserved || presented at BI Leadership Summit || November 21, 2013

allyrespectedpassion

skill

problem

(c) e-thusiasm, inc. DBA DecisionViz 2013.  All rights reserved || presented at BI Leadership Summit || November 21, 2013

allyrespectedpassion

skill

problem small

(c) e-thusiasm, inc. DBA DecisionViz 2013.  All rights reserved || presented at BI Leadership Summit || November 21, 2013

allyrespectedpassion

skill

problem small

non-complex

(c) e-thusiasm, inc. DBA DecisionViz 2013.  All rights reserved || presented at BI Leadership Summit || November 21, 2013

allyrespectedpassion

skill

problem small

non-complex2 weeks

(c) e-thusiasm, inc. DBA DecisionViz 2013.  All rights reserved || presented at BI Leadership Summit || November 21, 2013

Once upon a time...

STORYTELLING

(c) e-thusiasm, inc. DBA DecisionViz 2013.  All rights reserved || presented at BI Leadership Summit || November 21, 2013

“It#was#impossible#to#get#a#conversation#going,#everybody#was#talking#too#much”#(about'data)

(c) e-thusiasm, inc. DBA DecisionViz 2013.  All rights reserved || presented at BI Leadership Summit || November 21, 2013

“It#was#impossible#to#get#a#conversation#going,#everybody#was#talking#too#much”#(about'data)

(c) e-thusiasm, inc. DBA DecisionViz 2013.  All rights reserved || presented at BI Leadership Summit || November 21, 2013

(c) e-thusiasm, inc. DBA DecisionViz 2013.  All rights reserved || presented at BI Leadership Summit || November 21, 2013

(c) e-thusiasm, inc. DBA DecisionViz 2013.  All rights reserved || presented at BI Leadership Summit || November 21, 2013

What data do you need?

(c) e-thusiasm, inc. DBA DecisionViz 2013.  All rights reserved || presented at BI Leadership Summit || November 21, 2013

What data do you need?

What were our sales in each region last month?

(c) e-thusiasm, inc. DBA DecisionViz 2013.  All rights reserved || presented at BI Leadership Summit || November 21, 2013

What data do you need?

What were our sales in each region last month?

Anything else?

(c) e-thusiasm, inc. DBA DecisionViz 2013.  All rights reserved || presented at BI Leadership Summit || November 21, 2013

What data do you need?

What were our sales in each region last month?

Anything else?

Yea, gross profit for each region.

(c) e-thusiasm, inc. DBA DecisionViz 2013.  All rights reserved || presented at BI Leadership Summit || November 21, 2013

What data do you need?

What were our sales in each region last month?

Anything else?

Ok, thanks.

Yea, gross profit for each region.

(c) e-thusiasm, inc. DBA DecisionViz 2013.  All rights reserved || presented at BI Leadership Summit || November 21, 2013

What data do you need?

What were our sales in each region last month?

Anything else?

Ok, thanks.

Yea, gross profit for each region.

(c) e-thusiasm, inc. DBA DecisionViz 2013.  All rights reserved || presented at BI Leadership Summit || November 21, 2013

(c) e-thusiasm, inc. DBA DecisionViz 2013.  All rights reserved || presented at BI Leadership Summit || November 21, 2013

UNCOVER THE DECISION

(c) e-thusiasm, inc. DBA DecisionViz 2013.  All rights reserved || presented at BI Leadership Summit || November 21, 2013

What decision are you trying to make?

UNCOVER THE DECISION

(c) e-thusiasm, inc. DBA DecisionViz 2013.  All rights reserved || presented at BI Leadership Summit || November 21, 2013

What decision are you trying to make?

What were our sales in each region last month?

UNCOVER THE DECISION

(c) e-thusiasm, inc. DBA DecisionViz 2013.  All rights reserved || presented at BI Leadership Summit || November 21, 2013

What decision are you trying to make?

What were our sales in each region last month?

You got it. What’s your next step with the info?

UNCOVER THE DECISION

(c) e-thusiasm, inc. DBA DecisionViz 2013.  All rights reserved || presented at BI Leadership Summit || November 21, 2013

What decision are you trying to make?

What were our sales in each region last month?

Which salesperson gets the 100% bonus.

You got it. What’s your next step with the info?

UNCOVER THE DECISION

(c) e-thusiasm, inc. DBA DecisionViz 2013.  All rights reserved || presented at BI Leadership Summit || November 21, 2013

What decision are you trying to make?

What were our sales in each region last month?

Which salesperson gets the 100% bonus.

So is the decision...?

You got it. What’s your next step with the info?

UNCOVER THE DECISION

(c) e-thusiasm, inc. DBA DecisionViz 2013.  All rights reserved || presented at BI Leadership Summit || November 21, 2013

What decision are you trying to make?

What were our sales in each region last month?

Which salesperson gets the 100% bonus.

So is the decision...?

Yes, that’s perfect!

You got it. What’s your next step with the info?

UNCOVER THE DECISION

(c) e-thusiasm, inc. DBA DecisionViz 2013.  All rights reserved || presented at BI Leadership Summit || November 21, 2013

What decision are you trying to make?

What were our sales in each region last month?

Which salesperson gets the 100% bonus.

So is the decision...?

Yes, that’s perfect!

You got it. What’s your next step with the info?

UNCOVER THE DECISION

(c) e-thusiasm, inc. DBA DecisionViz 2013.  All rights reserved || presented at BI Leadership Summit || November 21, 2013

What decision are you trying to make?

What were our sales in each region last month?

Which salesperson gets the 100% bonus.

So is the decision...?

Yes, that’s perfect!

You got it. What’s your next step with the info?

No problem. We can definitely get you that information. I have a question, if you knew that

information, what would you do next?

UNCOVER THE DECISION

(c) e-thusiasm, inc. DBA DecisionViz 2013.  All rights reserved || presented at BI Leadership Summit || November 21, 2013

What decision are you trying to make?

What were our sales in each region last month?

Which salesperson gets the 100% bonus.

So is the decision...?

Yes, that’s perfect!

You got it. What’s your next step with the info?

No problem. We can definitely get you that information. I have a question, if you knew that

information, what would you do next?

UNCOVER THE DECISION

(c) e-thusiasm, inc. DBA DecisionViz 2013.  All rights reserved || presented at BI Leadership Summit || November 21, 2013

What decision are you trying to make?

What were our sales in each region last month?

Which salesperson gets the 100% bonus.

So is the decision...?

Yes, that’s perfect!

You got it. What’s your next step with the info?

No problem. We can definitely get you that information. I have a question, if you knew that

information, what would you do next?

UNCOVER THE DECISION

(c) e-thusiasm, inc. DBA DecisionViz 2013.  All rights reserved || presented at BI Leadership Summit || November 21, 2013

We will award the 100% bonus to one salesperson

(c) e-thusiasm, inc. DBA DecisionViz 2013.  All rights reserved || presented at BI Leadership Summit || November 21, 2013

We will award the 100% bonus to one salesperson...

(c) e-thusiasm, inc. DBA DecisionViz 2013.  All rights reserved || presented at BI Leadership Summit || November 21, 2013

We will award the 100% bonus to one salesperson...

• Which salespeople are eligible or not; what criteria do they have to meet?

(c) e-thusiasm, inc. DBA DecisionViz 2013.  All rights reserved || presented at BI Leadership Summit || November 21, 2013

We will award the 100% bonus to one salesperson...

• Which salespeople are eligible or not; what criteria do they have to meet?

• Is the average gross profit up at least 5% over the last six months?

• Does any state in the region drive sales 10% above an even split?

(c) e-thusiasm, inc. DBA DecisionViz 2013.  All rights reserved || presented at BI Leadership Summit || November 21, 2013

We will award the 100% bonus to one salesperson...

• Which salespeople are eligible or not; what criteria do they have to meet?

• Is the average gross profit up at least 5% over the last six months?

• Does any state in the region drive sales 10% above an even split?

(c) e-thusiasm, inc. DBA DecisionViz 2013.  All rights reserved || presented at BI Leadership Summit || November 21, 2013

We will award the 100% bonus to one salesperson...

• Which salespeople are eligible or not; what criteria do they have to meet?

• Is the average gross profit up at least 5% over the last six months?

• Does any state in the region drive sales 10% above an even split?

(c) e-thusiasm, inc. DBA DecisionViz 2013.  All rights reserved || presented at BI Leadership Summit || November 21, 2013

We will award the 100% bonus to one salesperson...

• Which salespeople are eligible or not; what criteria do they have to meet?

(c) e-thusiasm, inc. DBA DecisionViz 2013.  All rights reserved || presented at BI Leadership Summit || November 21, 2013

We will award the 100% bonus to one salesperson...

• Which salespeople are eligible or not; what criteria do they have to meet?

(c) e-thusiasm, inc. DBA DecisionViz 2013.  All rights reserved || presented at BI Leadership Summit || November 21, 2013

We will award the 100% bonus to one salesperson...

• Which salespeople are eligible or not; what criteria do they have to meet?

Profit of at least $5K

Increase sales by at least 8%

(c) e-thusiasm, inc. DBA DecisionViz 2013.  All rights reserved || presented at BI Leadership Summit || November 21, 2013

SPEED

(c) e-thusiasm, inc. DBA DecisionViz 2013.  All rights reserved || presented at BI Leadership Summit || November 21, 2013

SPEED

(c) e-thusiasm, inc. DBA DecisionViz 2013.  All rights reserved || presented at BI Leadership Summit || November 21, 2013

Correct message

SPEED

(c) e-thusiasm, inc. DBA DecisionViz 2013.  All rights reserved || presented at BI Leadership Summit || November 21, 2013

Correct messageSolid visual design

SPEED

(c) e-thusiasm, inc. DBA DecisionViz 2013.  All rights reserved || presented at BI Leadership Summit || November 21, 2013

(c) e-thusiasm, inc. DBA DecisionViz 2013.  All rights reserved || presented at BI Leadership Summit || November 21, 2013

Prototyping Guidelines

(c) e-thusiasm, inc. DBA DecisionViz 2013.  All rights reserved || presented at BI Leadership Summit || November 21, 2013

• Make up data

Prototyping Guidelines

(c) e-thusiasm, inc. DBA DecisionViz 2013.  All rights reserved || presented at BI Leadership Summit || November 21, 2013

• Make up data

• Avoid details

Prototyping Guidelines

(c) e-thusiasm, inc. DBA DecisionViz 2013.  All rights reserved || presented at BI Leadership Summit || November 21, 2013

• Make up data

• Avoid details

• Keep it loose

Prototyping Guidelines

(c) e-thusiasm, inc. DBA DecisionViz 2013.  All rights reserved || presented at BI Leadership Summit || November 21, 2013

(c) e-thusiasm, inc. DBA DecisionViz 2013.  All rights reserved || presented at BI Leadership Summit || November 21, 2013

(c) e-thusiasm, inc. DBA DecisionViz 2013.  All rights reserved || presented at BI Leadership Summit || November 21, 2013

(c) e-thusiasm, inc. DBA DecisionViz 2013.  All rights reserved || presented at BI Leadership Summit || November 21, 2013

We will award the 100% bonus to one salesperson...

• Which salespeople are eligible or not; what criteria do they have to meet?

(c) e-thusiasm, inc. DBA DecisionViz 2013.  All rights reserved || presented at BI Leadership Summit || November 21, 2013

We will award the 100% bonus to one salesperson...

• Which salespeople are eligible or not; what criteria do they have to meet?

Profit of at least $5K

Increase sales by at least 8%

(c) e-thusiasm, inc. DBA DecisionViz 2013.  All rights reserved || presented at BI Leadership Summit || November 21, 2013

(c) e-thusiasm, inc. DBA DecisionViz 2013.  All rights reserved || presented at BI Leadership Summit || November 21, 2013

(c) e-thusiasm, inc. DBA DecisionViz 2013.  All rights reserved || presented at BI Leadership Summit || November 21, 2013

(c) e-thusiasm, inc. DBA DecisionViz 2013.  All rights reserved || presented at BI Leadership Summit || November 21, 2013

(c) e-thusiasm, inc. DBA DecisionViz 2013.  All rights reserved || presented at BI Leadership Summit || November 21, 2013

(c) e-thusiasm, inc. DBA DecisionViz 2013.  All rights reserved || presented at BI Leadership Summit || November 21, 2013

(c) e-thusiasm, inc. DBA DecisionViz 2013.  All rights reserved || presented at BI Leadership Summit || November 21, 2013

Open Discussion

(c) e-thusiasm, inc. DBA DecisionViz 2013.  All rights reserved || presented at BI Leadership Summit || November 21, 2013

1.Courage

2.Decision-Driven

3. Strategic

(c) e-thusiasm, inc. DBA DecisionViz 2013.  All rights reserved || presented at BI Leadership Summit || November 21, 2013

Lee Feinberg

From Data-Driven to Decision-Driven Visualizations: How to Harness the Full Power of Visual Design

Lee@DecisionViz.com

908.247.0726

@DecisionViz