Lee Feinberg @DecisionViz [email protected] From Data-Driven...

(c) e-thusiasm, inc. DBA DecisionViz 2013. All rights reserved || presented at BI Leadership Summit || November 21, 2013

Lee Feinberg

From Data-Driven to Decision-Driven Visualizations: How to Harness the Full Power of Visual Design

@[email protected]


Photo by sidehike via Flickr, http://www.flickr.com/photos/sidehike/2610422870/


We spend too much time collecting



We are drowning in



We are drowning in

We aren’t driving action from the


DataDriven


DecisionDriven,


DecisionDriven,

DecisionDriven,

supported by data


DecisionDriven,

supported by data


BLUE OCEAN STRATEGY FOR VISUALIZATION


BLUE OCEAN STRATEGY FOR VISUALIZATION

1. Visualization Training 2. Bold Design3. Executive Directive4. IT Reporting 5. Storytelling6. Conversation7. Interactivity 8. Openness9. Speed10. Lifecycle Management11. Customer Focus


Visualization software doesn’t make you a visualization expert

VISUALIZATION TRAINING


“With great power comes great responsibility”

- Voltaire, popularized in Marvel’s “Spiderman”


70%


50%


Length

6 Traits


Length

6 TraitsLocation Location


LengthSize



LengthSize

Gradient



LengthSize

Gradient

Color



Length

Direction DirectionSize

Gradient

Color



Length

Direction Direction

Shape

Size

Gradient

Color



Length

Direction Direction

Shape

Size

Gradient

Color

Location Location6 Traits


Length

Location Location

Direction Direction

Shape

Size

Gradient

Color


Length

Location Location

Direction DirectionSize

Gradient

Color

Shape


http://colorbrewer2.org


BOLD DESIGN


Tyranny of pie charts™

BOLD DESIGN


8.2%7.6%


Treachery of averages™


EXECUTIVE DIRECTIVE


ally


allyrespected


allyrespectedpassion



skill



skill

problem



skill

problem small



skill

problem small

non-complex



skill

problem small

non-complex2 weeks


Once upon a time...

STORYTELLING


“It#was#impossible#to#get#a#conversation#going,#everybody#was#talking#too#much”#(about'data)


What data do you need?



What were our sales in each region last month?




Anything else?




Anything else?

Yea, gross profit for each region.




Anything else?

Ok, thanks.

Yea, gross profit for each region.


UNCOVER THE DECISION


What decision are you trying to make?





You got it. What’s your next step with the info?





Which salesperson gets the 100% bonus.







So is the decision...?








Yes, that’s perfect!








Yes, that’s perfect!


No problem. We can definitely get you that information. I have a question, if you knew that

information, what would you do next?



We will award the 100% bonus to one salesperson


We will award the 100% bonus to one salesperson...



• Which salespeople are eligible or not; what criteria do they have to meet?




• Is the average gross profit up at least 5% over the last six months?

• Does any state in the region drive sales 10% above an even split?




Profit of at least $5K

Increase sales by at least 8%


SPEED


Correct message

SPEED


Correct messageSolid visual design

SPEED


Prototyping Guidelines


• Make up data



• Make up data

• Avoid details



• Make up data

• Avoid details

• Keep it loose





Profit of at least $5K

Increase sales by at least 8%


Open Discussion


1.Courage

2.Decision-Driven

3. Strategic


Lee Feinberg

From Data-Driven to Decision-Driven Visualizations: How to Harness the Full Power of Visual Design

[email protected]

908.247.0726

@DecisionViz

Lee Feinberg @DecisionViz [email protected] From Data-Driven...

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