Marketing :- is an essential business function. It is

the process of planning & distributing the exchange

of products & services using the concepts of pricing

& promotion. In this sense, marketing is not only an & promotion. In this sense, marketing is not only an

essential function, it is also a creative process.

It is based on the idea of an exchange of equal

market values for the purpose of satisfying human

needs or wants. However, this raises several

additional questions.-Jae Shim, Ph.D.; Joel Siegel, Ph.D., CPA; Abraham Simon Ph.D., CPA

created by: Zane Van Rooyen

TV & Community TV

Radio & Community Radio

Outdoor

Publications Magazine

Press & Community Press

Direct to home

Modern Media Channels

Online

Mall Media & In-store

Mobile

Experiential Social Marketing

Word of mouth

Engagement

Commuter media

Product Placement

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� car example

� Seat

TV & Community TV

Radio & Community Radio

Outdoor

Publications Magazine

Press & Community Press

Direct to home

Modern Media Channels + Engagement

Online

Mall Media & In-store

Mobile

Experiential Social Marketing

Word of mouth

Engagement

Commuter media

Product Placement

Areas covered

-Traditional marketing

- Experiential marketing

- Moving beyond the basic experience

- Action Plan