Learn the secrets of marketing through Facebook

Transcript of Learn the secrets of marketing through Facebook

Learn the secrets of Marketing through FacebookNiamh Norton, Head of Product Marketing EMEAJoris Korbee, Account Manager EMEA

@AdRoll

Sarah Cunningham

+niamh.norton@adroll.com +joris.korbee@adroll.com Hi both - I have sent this to Marketing Week so please do not make any updates! Thanks!

Sarah Cunningham

+niamh.norton@adroll.com +joris.korbee@adroll.com We need to select a case study to discuss. Have a think and we can put it in tomorrow. :)

Scott Racette

blank slide?

Scott Racette

Do you want the Mobile App slide from the sales deck +sarah.cunningham@adroll.com ?

Sarah Cunningham

+scott.racette@adroll.com Hey can you add it as the next slide so I can see if it's the correct version (mobile app install) As I think I had a look and it's our general one - not specific to Facebook... which we need :)

Scott Racette

Done, check it out below

Sarah Cunningham

Lets keep the two versions for now and I'll ask the presenter tomorrow! Thanks!

Scott Racette

We lost this one when the master changed +sarah.cunningham@adroll.com , it's the full image CRM - I don't have the image file that was used.

Jean-Christophe Mignon

+sarah.cunningham@adroll.com can you add the additional CM Telecom case study slide?

Sarah Cunningham

Tips

Sarah Cunningham

Case Study 2

Sarah Cunningham

+scott.racette@adroll.com Again - txt is too small. Can you please rearrange so that we have global on one line, then US & Europe and then Aus & Japan

Sarah Cunningham

See next slide

Sarah Cunningham

We will make a copy for EMERCE

Sarah Cunningham

Can we get the 5 graphs on their own in hi-res and the map as the background - almost washed out if you get me? Like a watermark?

Scott Racette

Empty slide?

Sarah Cunningham

hi res version

Sarah Cunningham

Add from CRM one sheeter

Scott Racette

Do you want the CRM one sheeter slide we've already made from the sales deck?

Sarah Cunningham

Yes please!

Sarah Cunningham

+scott.racette@adroll.com please add slide on CRM

Sarah Cunningham

Do not have the final version of this slide to insert

Scott Racette

This is still in the process of being published

Sarah Cunningham

I reviewed final version yesterday so Megan has this :)

Sarah Cunningham

+scott.racette@adroll.com Megan has the final version of this slide

Google Ad ExchangeYahoo! Ad ExchangeAppNexusPubmaticMicrosoft Ad ExchangeSmaato IncAOL MarketplaceCox Digital Solution LLCMillennial Media Exchange152 Media LLCQ1Media Inc.SovrnMatomy MediaYellowhammer Media Group

UnderDog MediaTechnorati MediaYieldPartnersImprove DigitalNine MSNTwitterBrightRollRubiconLifestreetBeanStock Media Inc.Audience SquareMailOnlineBatanga Media ExchangeFairfax Digital

Webisaba LtdZedo IncGourmet AdsDefy MediaSay MediaLinkedIn CorporationUnited Internet MediaPhotobucketNexageMicroadFacebookOpenXOpenX JapanBidswitch

WordpressAdiantAdmaxAdMetaAdskomFalk TechnologiesFloor6GenieeSmart AdserverSonobiSwitchConceptsYieldOneApple iAdMoPub

Our Reach

Sarah Cunningham

Feel free to delete / add for EMEA

Sarah Cunningham

Is there an updated version of this slide to show the partners we work with - Apple iAd should be here...

Retargeting

1State of the Industry Report 2014, AdRoll

Facebook by the Numbers

Tips & tricks for Facebook Campaigns

Getting started

Q&A

Agenda

Getting started

Q&A

Facebook at a glance

Sarah Cunningham

Example news clipping to use

Scott Racette

Is this the news clipping you want +sarah.cunningham@adroll.com ? Do you have a high res file?

Sarah Cunningham

I just searched this on the web. Do we have anything to show we are a FB marketing partner like a badge or something?

Scott Racette

I'm not aware of anything like this, I asked Chris - will let you know what he says

In-depth review of over 55,000 campaigns, which served 37 billion impressions.

Globally, AdRoll saw a 31% increase in average spend per advertiser (ASPA) on Retargeting on Facebook.

Facebook by the numbers

Global trends

Investment by industry

Sarah Cunningham

Global should be up top & Japan below like previous slide

Sarah Cunningham

Text is too small - we can lay these out better & increase text size

B2B adoption and ROI gainsB2B marketers are now executing successful branding and lead-generation campaigns on Facebook.

Use Facebook to unlock cross device potential

Getting started

Q&A

Tip 1: Leverage CRM data

Tip 2: Leverage all Facebook cross device ad formats

Tip 3: Use CTA buttons

Tip 4: Implement dynamic carousel ads

Tip 5: Go full funnel!

Tips & tricks!

Facebook ad formats

Scott Racette

Text bigger

Sarah Cunningham

Can we lift these images from the report but cut down the amount of text? I've placed white boxes over some text..

Facebook mobile app install

AdRoll saw spending on mobile app install campaigns increase by 12x and drive 13.8x more installs year over year.

Mobile app installs

Encourage engagement by asking questions in the ad title.

Draw attention using words like “Free” or “Sale.”

Use exclamation points and quotations to amplify the call to action.

Choose images and colors that look vivid against Facebook’s blue and white.

Cast a wide net by testing as many ads as possible.

Try landing pages that are higher or lower in your sales funnel to see which lead to more

conversions.

Optimise all your ads

Tips & tricks!

Facebook CTA’s - small button, big impact

Sarah Cunningham

+scott.racette@adroll.com can we get hi-res version

Niamh Norton

Taken from this blog post: http://blog.adroll.com/best-practices/newsflash-facebook-cta-buttons-really-work

Tips & tricks!

AdRoll Carousel Ads delivering on FacebookDYNAMIC CREATIVE VS. STATIC ADS+ 24% Impression reach- 6% CPC- 41% CPA

When comparing AdRoll Dynamic Creative with static creative on Facebook, dynamic ads were a clear winner.

Jean-Christophe Mignon

+sarah.cunningham@adroll.com Hey Sarah, slide 3,4,5 is different in look & feel vs. slide 6. Can we adjust ?

Tips & tricks!

6.9x Conversion rate

3x ROI

ROI: 1.5x higher than web

50% lower than CPA goal

Success Stories

Getting started

Q&A

Check out the Prelaunch Guide

Niamh Norton

Blow up this image so they can read the 'In this guide' please

Sarah Cunningham

+scott.racette@adroll.com would you be able to format this like the FB report in slide 8?

Sarah Cunningham

Getting started - take screen shot from pre launch guide

Key takeaways

Retargeting on Facebook drives ROI for AdRoll customers

Huge cross-device potential

Increase effectiveness of retargeting with first-party data

Advertisers worldwide experienced a massive lift in performance

AdRoll saw increased adoption in B2B campaigns

Leverage all Facebook has to offer!

Sarah Cunningham

Are there icons we could use instead of the bullet points. We can shorten the text here too as it's too much.

Scott Racette

We might have icons for some of the bullet points but others are pretty vague. I'll see what I can do.

Getting started

Q&A

Download the report

Learn the secrets of marketing through Facebook

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Transcript of Learn the secrets of marketing through Facebook

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