Learn How Decision Makers Think

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Transcript of Learn How Decision Makers Think

© Jill Konrath 2009 SellingtoBigCompanies.com

Learn How Decision Makers Think …

© Jill Konrath 2009 SellingtoBigCompanies.com

Learn How Decision Makers Think …

© Jill Konrath 2009 SellingtoBigCompanies.com

…and distinguish yourself from the

competition!

© Jill Konrath 2009 SellingtoBigCompanies.com

Your Prospects

© Jill Konrath 2009 SellingtoBigCompanies.com

Busy woman

Every Day Chaos

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How can we sell to these crazy busy people?

© Jill Konrath 2009 SellingtoBigCompanies.com

Frazzled Customer Syndrome

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How Decisions are Made

SNAP!

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Time to Get Smart

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Slow Down to Speed Up Your Sales

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To get more business, stop selling.

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Be Relevant: Cut the Crap

Leading edge

Unique

Robust

PartnerOne-Stop Shopping

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Lead Them into Temptation

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Example: Web Marketing FirmWe help clients improve their online user’s web experience which typically results in a 40-150% improvement in key operating metrics.

In just the first 3 months of working with us, a recent client:• Increased sales conversions by 57%.• Improved average order size by 25%.

© Jill Konrath 2009 SellingtoBigCompanies.com

Limit their Options

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Use a Foot-in-the-Door Approach

Start with only one product or service - not your entire offering.

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Break bigger projects into smaller pieces.

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Augment what the incumbent offers - don’t try to replace it.

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Devise easy contractual terms to get started.

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KISS Principle

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Use the NewsCompetitive Moves

Management Changes

New StrategicInitiatives

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Sales Resource

Download this free ebook at:www.sellingtobigcompanies.com/trigger

© Jill Konrath 2009 SellingtoBigCompanies.com

Strategy in ActionMarcus. Heather Johnson. 651-429-1922.

With your recent acquisition of FLUFF products, it’s going to be an even bigger challenge to achieve your goal of reducing supply chain costs.

I have some ideas about how you can slash turnaround time - which can have a significant impact on profitability.

Let’s set up a time to talk about this in more detail. Again, it’s Heather Johnson & my number is …

© Jill Konrath 2009 SellingtoBigCompanies.com

Be a Trail Guide

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K N O W L E D G E

How People Think

C O M P R E H E N S I O N

A P P L I C A T I O N

© Jill Konrath 2009 SellingtoBigCompanies.com

How People Think

K N O W L E D G E

C O M P R E H E N S I O N

A P P L I C A T I O N

A N A L Y S I SS T R A T E G I C

J U D G

I N G

Top Performers

© Jill Konrath 2009 SellingtoBigCompanies.com

See yourself from your prospect’s perspective

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Distinguish Yourself from Competitors

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THINK!

© Jill Konrath 2009 SellingtoBigCompanies.com

Before You Go!

Visit www.landslide.com