Post on 25-May-2015
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How to start a businessThe lean Startup approach
● Startup problems● Lean approach● Examples● Conclusions
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Startup problems
● Startup: company searching for a business model and new markets
● Examples:language course, online groceries, modify website
● Could take months or years, cost potentially high
● High risk of failure (no more funding)
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Solution: The lean approach
● Build only what the customers want● How ?
- No guessing- Measure assumptions: MVP and user testing- data-driven choices- pivoting
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● Language courseCheck first which one and where
● Online groceriesmeasure if working first, even with loss of money
● Website new featuresA/B testing
● Real examples:google, facebook, groupon.com
Application
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Conclusions
● Don't build things because you think they are useful for the customers
● Follow the methodology● “Learn from the mistakes of others.
You can’t live long enough to make them all yourself.” Eleanor Roosevelt