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How to start a businessThe lean Startup approach

● Startup problems● Lean approach● Examples● Conclusions

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Startup problems

● Startup: company searching for a business model and new markets

● Examples:language course, online groceries, modify website

● Could take months or years, cost potentially high

● High risk of failure (no more funding)

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Solution: The lean approach

● Build only what the customers want● How ?

- No guessing- Measure assumptions: MVP and user testing- data-driven choices- pivoting

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● Language courseCheck first which one and where

● Online groceriesmeasure if working first, even with loss of money

● Website new featuresA/B testing

● Real examples:google, facebook, groupon.com

Application

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Conclusions

● Don't build things because you think they are useful for the customers

● Follow the methodology● “Learn from the mistakes of others.

You can’t live long enough to make them all yourself.” Eleanor Roosevelt