Post on 28-Jul-2015
Lean StackLean Startup, Lean Analytics, Customer Development
Marcelio Leal@marcelioleal
2015 Maio TDC Florianópolis
Real Startups
Foursquare
“A startup is a human institution designed to create a new product
or service under conditions of extreme uncertainty.”
Eric Ries
9/10 products fail
Eliminate uncertainty
Work smarter, not harder
MVP
Learning
Lean Startup
Facebook won on strategy not vision
Focus
DisciplineRight team
Right time
Idea Successful Product
Lean Stack http://leanstack.com
• Capture your core business model assumptions
• Define your significant success milestones
• Identify your next key objective and key leaps of faith
• Design a strategy for achieving your objective
• Implementing and refining that strategy through experiments.
Big picture
How to describe your business idea ?
Lean Canvas
Advantages
• Fast
• Concise
• Portable
• Startups
• MVP
• Initial Strategy
• Metrics
Business Model Validation
Strategy
When you don’t know where you want arrive, any
way is enough
One Metric That Matters
~ MVP (Aug 2015) -> $100 (@almeidamarcell )
Start-ups don’t starve, they drown.
Objectives / Experiments
Experiment• Background
• Falsifiable Hypothesis
• Details
• Results
• Validated Learning
In God we trust all others bring data
W. Eduards Deming
Pirate Metrics
“Life's Too Short to Build Something Nobody
Wants.”
Ash Maurya
Referenceshttp://ashmaurya.com/why-lean-canvas/
http://theleanstartup.com/ http://leanstack.com
http://www.businessmodelgeneration.com https://www.youtube.com/watch?v=sioZd3AxmnE
https://vermeiretim.files.wordpress.com/2012/02/tactics-board.jpg
http://startitup.co/guides/374/aarrr-startup-metrics https://blog.kissmetrics.com/single-startup-metric/
Marcelio Lealabout.me/marcelioleal
@marceliolealme@marcelioleal.com
“Life's Too Short to Build Something Nobody Wants.”
Ash Maurya
Lean Startup, Lean Analytics, Customer Development
Lean Stack - leanstack.com