Lean StackLean Startup, Lean Analytics, Customer Development

Marcelio Leal@marcelioleal

2015 Maio TDC Florianópolis

Startups

Buscapé - exame.com

Real Startups

Foursquare

“A startup is a human institution designed to create a new product

or service under conditions of extreme uncertainty.”

Eric Ries

9/10 products fail

Eliminate uncertainty

Work smarter, not harder

MVP

Learning

Lean Startup

Facebook won on strategy not vision

Focus

DisciplineRight team

Right time

Idea Successful Product

Lean Stack http://leanstack.com

• Capture your core business model assumptions

• Define your significant success milestones

• Identify your next key objective and key leaps of faith

• Design a strategy for achieving your objective

• Implementing and refining that strategy through experiments.

Big picture

How to describe your business idea ?

Lean Canvas

Advantages

• Fast

• Concise

• Portable

• Startups

• MVP

• Initial Strategy

• Metrics

Business Model Validation

Strategy

When you don’t know where you want arrive, any

way is enough

One Metric That Matters

~ MVP (Aug 2015) -> $100 (@almeidamarcell )

Start-ups don’t starve, they drown.

Objectives / Experiments

Experiment• Background

• Falsifiable Hypothesis

• Details

• Results

• Validated Learning

In God we trust all others bring data

W. Eduards Deming

Pirate Metrics

“Life's Too Short to Build Something Nobody

Wants.”

Ash Maurya

Referenceshttp://ashmaurya.com/why-lean-canvas/

http://theleanstartup.com/ http://leanstack.com

http://www.businessmodelgeneration.com https://www.youtube.com/watch?v=sioZd3AxmnE

https://vermeiretim.files.wordpress.com/2012/02/tactics-board.jpg

http://startitup.co/guides/374/aarrr-startup-metrics https://blog.kissmetrics.com/single-startup-metric/

Marcelio Lealabout.me/marcelioleal

@marceliolealme@marcelioleal.com

“Life's Too Short to Build Something Nobody Wants.”

Ash Maurya

Lean Startup, Lean Analytics, Customer Development

Lean Stack - leanstack.com