Post on 17-Dec-2015
Le Pain Quotidien
Social media –” adding a fresh essence to the brand “
By- Sumit Yadav
Preparing to bake…. Know your audience. Identify & create value for
customers Engaging your audience on…..
(social media platforms) Reviewing current Digital media
status Reviving the brand all together
Know your audience.Target audience
◦Foodies ◦Young professionals ◦Business persons ◦Tourists◦People ready to explore different
types of food
Identify & create value for customers
Showing them how eating a cake is an occasion to celebrate and not just any other day.
Showing them how special preparations and ingredients make Le Pain Quotidien a unique brand
Interacting and engaging the customers with the brand.
Engage your audience on..
Facebook and Google+YoutubeTwitter InstagramBlogs Zomato/Burrp…Apps
Current Online status
Wikipedia
SEO for LPQ Wikipedia buildup:◦Keywords LPQ land us on a perfect
position(Since the name is quite complicated people like it LPQ)
◦Top 5-6 positions give us relevant results
When we search LPQ on Wikipedia Its hard to find if LPQ even exists
◦We got a desired result with Le Pain Quotidien Wiki
◦Wiki page is also very small & mostly general
◦No Web link of founder Alain
And it may leave a bad impact for a 23 year veteran international chain
Current Facebook status For Mumbai
◦It shows 1 person like it◦3 people have been there
Youtube A very good presence on youtube Videos from different parts of
world Mouth watering pictures and
recipes are already there
What we can do :
Using different social media platforms, we can harmonize our media campaigns in a better way
FacebookBaking from beginning Campaign
◦Show origin of breads/Cakes◦How delicate to make a good
bread/Cake◦What is that LPQ still preserve from
early times(Organic ingredients etc)◦Method of baking which preserves
taste ◦Why bread is not just a bread when
baked with LPQ(with video link on Youtube)
Games/Contests Is aroma of a cake isn’t letting
you do work ??◦Now it’s time to prove it
Come at LPQ and tell us by its aroma that which dish is this and you can have it for free…….
Compile a video of these and post it on facebook/Youtube
YoutubeLPQ is already doing decent stuff
on youtube worldwide We can add some more videos
like ◦How LPQ harmonize its effort for a
good food for community and for earth
Instagram & FlickrUpload rare pictures of baking
process cakes, breads etc Create a photo blog where LPQ can
upload pictures of different items And ask people to participate with
◦“We are not good photographers but we are very good bakers. We need you to tell us how good we are through your uploads”
AppsWe can build an App for our
customers giving access to LPQ’s ◦MENU◦OFFERS ◦BOOKINGS◦PRIOR ORDER FACILITIES AND
REMIDINGS ◦NEW INTRODUCED ITEMS IN MENU
Twitter Tweets about LPQ’s offers, legacy and
tasteSample tweets
“Our breads can wait for you..If only you can wait to have it”
Its was not a cake After xyz procedure and abc effort We made it “THE CAKE” (With
picture)
Strongly need some good eWOM From FB posts
Do you know what we call ‘The daily bread in French’ Its “Le Pain Quotidien” Can you speak it??? Learn from our team http://www.youtube.com/watch?v=cBKokYLOBKw
Youtube is a very good medium for electronic word of mouth.We can post a vedio which has a potential to be viral(Like Marriage proposal by Bournville)
for example: A prank near LPQ(Tagline) A guy waiting for coffee in a decent
coffee house and suddenly a tea vendor came to him and start “Chai.. Chai.. Chai bolo Chai bolo …….”
This may encourage people to search more about “LPQ”
Consumer’s online brand related activities (COBRAs)Facebook active interaction by
asking them to participate like◦According to a definition
“A cake is a form of bread, bread like food or typically a sweet baked dessert”(Wikipedia)
Do you agree or you have your own words for a cake..!!
Tell us what a cake means to you on our FB Page & win exciting prizes ……….
THANK YOU