Le Pain Quotidien

Social media –” adding a fresh essence to the brand “

By- Sumit Yadav

Preparing to bake…. Know your audience. Identify & create value for

customers Engaging your audience on…..

(social media platforms) Reviewing current Digital media

status Reviving the brand all together

Know your audience.Target audience

◦Foodies ◦Young professionals ◦Business persons ◦Tourists◦People ready to explore different

types of food

Identify & create value for customers

Showing them how eating a cake is an occasion to celebrate and not just any other day.

Showing them how special preparations and ingredients make Le Pain Quotidien a unique brand

Interacting and engaging the customers with the brand.

Engage your audience on..

Facebook and Google+YoutubeTwitter InstagramBlogs Zomato/Burrp…Apps

Current Online status

Wikipedia

SEO for LPQ Wikipedia buildup:◦Keywords LPQ land us on a perfect

position(Since the name is quite complicated people like it LPQ)

◦Top 5-6 positions give us relevant results

When we search LPQ on Wikipedia Its hard to find if LPQ even exists

◦We got a desired result with Le Pain Quotidien Wiki

◦Wiki page is also very small & mostly general

◦No Web link of founder Alain

And it may leave a bad impact for a 23 year veteran international chain

Current Facebook status For Mumbai

◦It shows 1 person like it◦3 people have been there

Youtube A very good presence on youtube Videos from different parts of

world Mouth watering pictures and

recipes are already there

What we can do :

Using different social media platforms, we can harmonize our media campaigns in a better way

FacebookBaking from beginning Campaign

◦Show origin of breads/Cakes◦How delicate to make a good

bread/Cake◦What is that LPQ still preserve from

early times(Organic ingredients etc)◦Method of baking which preserves

taste ◦Why bread is not just a bread when

baked with LPQ(with video link on Youtube)

Games/Contests Is aroma of a cake isn’t letting

you do work ??◦Now it’s time to prove it

Come at LPQ and tell us by its aroma that which dish is this and you can have it for free…….

Compile a video of these and post it on facebook/Youtube

YoutubeLPQ is already doing decent stuff

on youtube worldwide We can add some more videos

like ◦How LPQ harmonize its effort for a

good food for community and for earth

Instagram & FlickrUpload rare pictures of baking

process cakes, breads etc Create a photo blog where LPQ can

upload pictures of different items And ask people to participate with

◦“We are not good photographers but we are very good bakers. We need you to tell us how good we are through your uploads”

AppsWe can build an App for our

customers giving access to LPQ’s ◦MENU◦OFFERS ◦BOOKINGS◦PRIOR ORDER FACILITIES AND

REMIDINGS ◦NEW INTRODUCED ITEMS IN MENU

Twitter Tweets about LPQ’s offers, legacy and

tasteSample tweets

“Our breads can wait for you..If only you can wait to have it”

Its was not a cake After xyz procedure and abc effort We made it “THE CAKE” (With

picture)

Strongly need some good eWOM From FB posts

Do you know what we call ‘The daily bread in French’ Its “Le Pain Quotidien” Can you speak it??? Learn from our team http://www.youtube.com/watch?v=cBKokYLOBKw

Youtube is a very good medium for electronic word of mouth.We can post a vedio which has a potential to be viral(Like Marriage proposal by Bournville)

for example: A prank near LPQ(Tagline) A guy waiting for coffee in a decent

coffee house and suddenly a tea vendor came to him and start “Chai.. Chai.. Chai bolo Chai bolo …….”

This may encourage people to search more about “LPQ”

Consumer’s online brand related activities (COBRAs)Facebook active interaction by

asking them to participate like◦According to a definition

“A cake is a form of bread, bread like food or typically a sweet baked dessert”(Wikipedia)

Do you agree or you have your own words for a cake..!!

Tell us what a cake means to you on our FB Page & win exciting prizes ……….

THANK YOU