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© 2009, Layar BV Confidential and Proprietory Browse The World, http://layar.comPhoto: Marco Derksendinsdag 8 december 2009
Claire BoonstraLayar co-founder
dinsdag 8 december 2009
Our reality: an empty canvas
http://www.flickr.com/photos/pmo/533680927/
dinsdag 8 december 2009
http://www.flickr.com/photos/czy_584/42672745/
dinsdag 8 december 2009
Augmented Reality is a new medium
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Augmented Reality is an “Experience Medium”not just a functional tool
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© 2009, Layar BV Confidential and Proprietory Browse The World, http://layar.com
http://www.youtube.com/watch?v=a645kLWRmSU
Click to see video:
dinsdag 8 december 2009
click to play video
http://www.youtube.com/watch?v=9tM8L8fMb98dinsdag 8 december 2009
“See what you can’t see”
dinsdag 8 december 2009
Re-create the past
Example layerdinsdag 8 december 2009
Colosseum, Rome
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Example layer
... and hear the lions roar
dinsdag 8 december 2009
“Old” art
developed by Hoppaladinsdag 8 december 2009
New art?
dinsdag 8 december 2009
http://www.youtube.com/watch?v=uLs2eWOCcQ8dinsdag 8 december 2009
It’s through the (3D) objects that we experience
dinsdag 8 december 2009
UFO’s:Space-invaders
by Muzar
Zeppelinsby Winvolve
dinsdag 8 december 2009
Personalization & closed layers:
login
dinsdag 8 december 2009
AR: New ways of Storytelling
http://phoenix.praxistechnology.com/sites/webartsites/myimages/4_8775_Storyteller_8286_image1_l.jpgdinsdag 8 december 2009
dinsdag 8 december 2009
Beatles Magical AR tour by AugmentReality.co.ukdinsdag 8 december 2009
Automatic Triggering
http://www.flickr.com/photos/gx9/274672095/
Enter the zone, predefined action starts: play video/ audio, display coupon/ quiz question
dinsdag 8 december 2009
Point - Point
Point-point navigation enables treasure hunts, city tours, storytelling dinsdag 8 december 2009
Possible:NOW
dinsdag 8 december 2009
Layar version 3.0
dinsdag 8 december 2009
Location AR
CompassGPS / Cell-ID Camera
dinsdag 8 december 2009
Android iPhone 3G S Symbian: 2010
Available on:
dinsdag 8 december 2009
AustriaBelgiumBosnia
BulgariaFrance
GermanyItaly
IrelandMontenegroMacedonia
NetherlandsPortugalSerbia
South AfricaSpain
SwedenUnited Kingdom
Canada United States
Mexico
VenezuelaBrasil
ArgentinaChili
IndiaSingapore
JapanKorea
AustraliaNew Zealand
+500Granted developer keys
1200+Active Layar Developers
dinsdag 8 december 2009
Developers doing business
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254 layerspublished worldwide
dinsdag 8 december 2009
Brands on Layar
TruliaYP
OSM
HotpadsIdealista
Newbury St
Voodoo Fest
Tim Horton’s
dinsdag 8 december 2009
Layar so far: “where is...”
dinsdag 8 december 2009
Existing infoLocation database
New content, created for AR
Existing infoLocation database
MovingAround me
“Where is...”
New artMessages & Graffiti‘What’s going on’
StorytellingAR gamesArt walks
City tours
dinsdag 8 december 2009
Experiences!
dinsdag 8 december 2009
© 2009, Layar BV Confidential and Proprietory
Games
dinsdag 8 december 2009
Experience domes:
walk inside and teleport yourself to a
different world
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Examplecompletely fictional
dinsdag 8 december 2009
Red Bull parked cars around town
Find the car, turn the key and win two tickets for RedBull Air Race
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360 degrees panorama
Touch the key and see if you win..
Audio of the Red Bull Air race
dinsdag 8 december 2009
Vision of the future
dinsdag 8 december 2009
created by Najork.net http://vimeo.com/5716181dinsdag 8 december 2009
Do it yourself ?
http://dev.layar.com
dinsdag 8 december 2009
dinsdag 8 december 2009
orIf you don’t understand this
"object": {"icon": "icon1.png",
"baseURL": "http://layar3d.jsource.nl/","full": "ghost.l3d",”reduced”: “small_ghost.l3d
"size": 2},
dinsdag 8 december 2009
use one of theseeasy development tools
dinsdag 8 december 2009
•PorPOIse by Jens de Smithttp://code.google.com/p/porpoise/
•LayarDotNet by Dylan Phillipshttp://layardotnet.codeplex.com
•Python: Django-Layar by James Turkhttp://pypi.python.org/pypi/django-layar/0.1.0
dinsdag 8 december 2009
Steef de Winter <steef@numarketing.nl>
dinsdag 8 december 2009
Still too techy?Check the Developer Catalog
dinsdag 8 december 2009
© 2009, Layar BV Confidential and Proprietory Browse The World, http://layar.com
dinsdag 8 december 2009
Thank You
@clairebooclaire@layar.com
What’s your dream?
dinsdag 8 december 2009