Ux event ut lab slideshare - v2
-
Upload
gilesmoore -
Category
Documents
-
view
26 -
download
2
Transcript of Ux event ut lab slideshare - v2
![Page 1: Ux event ut lab slideshare - v2](https://reader036.fdocuments.in/reader036/viewer/2022062420/55c4a366bb61eb32578b47d4/html5/thumbnails/1.jpg)
experts in every digital area
![Page 2: Ux event ut lab slideshare - v2](https://reader036.fdocuments.in/reader036/viewer/2022062420/55c4a366bb61eb32578b47d4/html5/thumbnails/2.jpg)
What is user testing? • A qualitative research method where user behaviour is observed.
• Aim is to understand what people do with minimal interference from the
method itself.
• Focus is on collecting data (evidence) directly (not indirectly via a survey or
analytics).
• Can be formative (informs design decision) or summative (evaluates the
finished product).
![Page 3: Ux event ut lab slideshare - v2](https://reader036.fdocuments.in/reader036/viewer/2022062420/55c4a366bb61eb32578b47d4/html5/thumbnails/3.jpg)
“Supposing is good, but finding out is better.”
User testing benefits:
• Less risk
• Inform decision-making
• Drives innovation
• Recognise latent user issues
• Exposure to real users
![Page 4: Ux event ut lab slideshare - v2](https://reader036.fdocuments.in/reader036/viewer/2022062420/55c4a366bb61eb32578b47d4/html5/thumbnails/4.jpg)
Aren’t you supposed to be an expert?
• Designers are not your users.
• Every business needs to understand the goals, motivations and behaviour
of its users.
• Is my guess correct?
![Page 5: Ux event ut lab slideshare - v2](https://reader036.fdocuments.in/reader036/viewer/2022062420/55c4a366bb61eb32578b47d4/html5/thumbnails/5.jpg)
User Testing works
• A 28% faster average completion time for tasks and an overall 37% reduction
in the number of usability problems (Tan et al, 2001)
• Reduced task time and increased user satisfaction (Bailey and Wolfson, (2005);
LeDoux, L.C., Connor, E. and Tullis, T.S. (2005))
![Page 6: Ux event ut lab slideshare - v2](https://reader036.fdocuments.in/reader036/viewer/2022062420/55c4a366bb61eb32578b47d4/html5/thumbnails/6.jpg)
Larry Tesler
“Usability testing should always be done
before a designer finalizes unproven or
controversial interface elements.”
Source: http://www.designingforinteraction.com/tesler.html [Accessed 10 May 2015]
![Page 7: Ux event ut lab slideshare - v2](https://reader036.fdocuments.in/reader036/viewer/2022062420/55c4a366bb61eb32578b47d4/html5/thumbnails/7.jpg)
user testing…
why change it?
![Page 8: Ux event ut lab slideshare - v2](https://reader036.fdocuments.in/reader036/viewer/2022062420/55c4a366bb61eb32578b47d4/html5/thumbnails/8.jpg)
oh.. how life has changed
once upon a time…
there was life without mobile phones
in a time not so long ago
![Page 9: Ux event ut lab slideshare - v2](https://reader036.fdocuments.in/reader036/viewer/2022062420/55c4a366bb61eb32578b47d4/html5/thumbnails/9.jpg)
remember your first text message?
… gr8 …
![Page 10: Ux event ut lab slideshare - v2](https://reader036.fdocuments.in/reader036/viewer/2022062420/55c4a366bb61eb32578b47d4/html5/thumbnails/10.jpg)
what was WAP? cr@p!
![Page 11: Ux event ut lab slideshare - v2](https://reader036.fdocuments.in/reader036/viewer/2022062420/55c4a366bb61eb32578b47d4/html5/thumbnails/11.jpg)
1980 - 1g - 5.6Kbps
1991 - 2g - 237Kbps
2001 - 3g - 384Kbps
2009 - 4g - 100Mbps
2017 - 5g - 10Gbps
mobile data networks
are improving…
… slowly
when did it happen then?
![Page 12: Ux event ut lab slideshare - v2](https://reader036.fdocuments.in/reader036/viewer/2022062420/55c4a366bb61eb32578b47d4/html5/thumbnails/12.jpg)
phones are a little better too
![Page 13: Ux event ut lab slideshare - v2](https://reader036.fdocuments.in/reader036/viewer/2022062420/55c4a366bb61eb32578b47d4/html5/thumbnails/13.jpg)
life online now
![Page 14: Ux event ut lab slideshare - v2](https://reader036.fdocuments.in/reader036/viewer/2022062420/55c4a366bb61eb32578b47d4/html5/thumbnails/14.jpg)
![Page 15: Ux event ut lab slideshare - v2](https://reader036.fdocuments.in/reader036/viewer/2022062420/55c4a366bb61eb32578b47d4/html5/thumbnails/15.jpg)
% of internet enabled devices owned per household
41% to 35%!
Ofcom research, Q1 2014!
63%!
decrease!
61%!
Increase !20% !
to 44%!
![Page 16: Ux event ut lab slideshare - v2](https://reader036.fdocuments.in/reader036/viewer/2022062420/55c4a366bb61eb32578b47d4/html5/thumbnails/16.jpg)
17%!29%!
most important for internet access - % split across devices
30% !
Ofcom research, Q1 2014!
22%!
![Page 17: Ux event ut lab slideshare - v2](https://reader036.fdocuments.in/reader036/viewer/2022062420/55c4a366bb61eb32578b47d4/html5/thumbnails/17.jpg)
most popular device for time of day
10am - 5pm
7-9pm
7-10am
comScore 2014!
10am - 5pm
work home home
![Page 18: Ux event ut lab slideshare - v2](https://reader036.fdocuments.in/reader036/viewer/2022062420/55c4a366bb61eb32578b47d4/html5/thumbnails/18.jpg)
future growth
![Page 19: Ux event ut lab slideshare - v2](https://reader036.fdocuments.in/reader036/viewer/2022062420/55c4a366bb61eb32578b47d4/html5/thumbnails/19.jpg)
of online shoppers revealed that they now own a wearable device 17%
source: DigitasLBi’s 2015 Connected Commerce study
![Page 20: Ux event ut lab slideshare - v2](https://reader036.fdocuments.in/reader036/viewer/2022062420/55c4a366bb61eb32578b47d4/html5/thumbnails/20.jpg)
connected devices by 2020 50 billion
Chris Pearson, president of the trade group 4G Americas
![Page 21: Ux event ut lab slideshare - v2](https://reader036.fdocuments.in/reader036/viewer/2022062420/55c4a366bb61eb32578b47d4/html5/thumbnails/21.jpg)
testing times
![Page 22: Ux event ut lab slideshare - v2](https://reader036.fdocuments.in/reader036/viewer/2022062420/55c4a366bb61eb32578b47d4/html5/thumbnails/22.jpg)
Omnichannel!
omnichannel
![Page 23: Ux event ut lab slideshare - v2](https://reader036.fdocuments.in/reader036/viewer/2022062420/55c4a366bb61eb32578b47d4/html5/thumbnails/23.jpg)
synchronous experiences out & about
![Page 24: Ux event ut lab slideshare - v2](https://reader036.fdocuments.in/reader036/viewer/2022062420/55c4a366bb61eb32578b47d4/html5/thumbnails/24.jpg)
different environments
![Page 25: Ux event ut lab slideshare - v2](https://reader036.fdocuments.in/reader036/viewer/2022062420/55c4a366bb61eb32578b47d4/html5/thumbnails/25.jpg)
multiple devices
![Page 26: Ux event ut lab slideshare - v2](https://reader036.fdocuments.in/reader036/viewer/2022062420/55c4a366bb61eb32578b47d4/html5/thumbnails/26.jpg)
Dual screening!
dual screening
Ipsos Google Vivaki
![Page 27: Ux event ut lab slideshare - v2](https://reader036.fdocuments.in/reader036/viewer/2022062420/55c4a366bb61eb32578b47d4/html5/thumbnails/27.jpg)
so what’s needed to do that?
![Page 28: Ux event ut lab slideshare - v2](https://reader036.fdocuments.in/reader036/viewer/2022062420/55c4a366bb61eb32578b47d4/html5/thumbnails/28.jpg)
![Page 29: Ux event ut lab slideshare - v2](https://reader036.fdocuments.in/reader036/viewer/2022062420/55c4a366bb61eb32578b47d4/html5/thumbnails/29.jpg)
http://www.measuringu.com/images/IBM-lab.jpg!
![Page 30: Ux event ut lab slideshare - v2](https://reader036.fdocuments.in/reader036/viewer/2022062420/55c4a366bb61eb32578b47d4/html5/thumbnails/30.jpg)
![Page 31: Ux event ut lab slideshare - v2](https://reader036.fdocuments.in/reader036/viewer/2022062420/55c4a366bb61eb32578b47d4/html5/thumbnails/31.jpg)
https://instagram.com/amyblackwell/!
![Page 32: Ux event ut lab slideshare - v2](https://reader036.fdocuments.in/reader036/viewer/2022062420/55c4a366bb61eb32578b47d4/html5/thumbnails/32.jpg)
http://blinkux.com/wp-content/uploads/2011/09/AmitBlogInside1_620_413.jpg!
![Page 33: Ux event ut lab slideshare - v2](https://reader036.fdocuments.in/reader036/viewer/2022062420/55c4a366bb61eb32578b47d4/html5/thumbnails/33.jpg)
![Page 34: Ux event ut lab slideshare - v2](https://reader036.fdocuments.in/reader036/viewer/2022062420/55c4a366bb61eb32578b47d4/html5/thumbnails/34.jpg)
https://www.redweb.com/agency/blog/distractions-in-the-lab!
![Page 35: Ux event ut lab slideshare - v2](https://reader036.fdocuments.in/reader036/viewer/2022062420/55c4a366bb61eb32578b47d4/html5/thumbnails/35.jpg)
![Page 36: Ux event ut lab slideshare - v2](https://reader036.fdocuments.in/reader036/viewer/2022062420/55c4a366bb61eb32578b47d4/html5/thumbnails/36.jpg)
![Page 37: Ux event ut lab slideshare - v2](https://reader036.fdocuments.in/reader036/viewer/2022062420/55c4a366bb61eb32578b47d4/html5/thumbnails/37.jpg)
thanks