MarketoMarketoMarketoUser Summit

MarketoUser Summit

20102010

Landing Page Optimization:

M hi C IMatching Content to Intent

Bill Barnes EVP & Co‐founderEnquiro Search Solutions Inc.

Matching Content to Intent

What is the intent of your customer?What is the objective of the landing Page?Is there a Clear Path to get there?Do you have control or does IT?Are you testing?Are you testing?Are you testing?

Matching Content to Intent

Matching Content to Intent

Matching Content to Intent

Matching Content to Intent

Matching Content to Intent

Matching Content to Intent

Matching Content to Intent

Matching Content to Intent

Matching Content to Intent

Matching Content to Intent

Matching Content to Intent

The Fastest Path

The Difference Intent Makes

G l R h Focused TaskGeneral Research Focused Task

The Fastest Path

The Fastest Path

The Fastest Path

Oops

Oops

“Digital Cameras”

Thank You

bill.barnes@enquiro.com