Landing page optimization - matching content to intent

20
Marketo Marketo Marketo User Summit Marketo User Summit 2010 2010 Landing Page Optimization: M hi C I Matching Content to Intent Bill Barnes EVP & Cofounder Enquiro Search Solutions Inc.

Transcript of Landing page optimization - matching content to intent

Page 1: Landing page optimization - matching content to intent

MarketoMarketoMarketoUser Summit

MarketoUser Summit

20102010

Landing Page Optimization:

M hi C IMatching Content to Intent

Bill Barnes EVP & Co‐founderEnquiro Search Solutions Inc.

Page 2: Landing page optimization - matching content to intent

Matching Content to Intent

What is the intent of your customer?What is the objective of the landing Page?Is there a Clear Path to get there?Do you have control or does IT?Are you testing?Are you testing?Are you testing?

Page 3: Landing page optimization - matching content to intent

Matching Content to Intent

Page 4: Landing page optimization - matching content to intent

Matching Content to Intent

Page 5: Landing page optimization - matching content to intent

Matching Content to Intent

Page 6: Landing page optimization - matching content to intent

Matching Content to Intent

Page 7: Landing page optimization - matching content to intent

Matching Content to Intent

Page 8: Landing page optimization - matching content to intent

Matching Content to Intent

Page 9: Landing page optimization - matching content to intent

Matching Content to Intent

Page 10: Landing page optimization - matching content to intent

Matching Content to Intent

Page 11: Landing page optimization - matching content to intent

Matching Content to Intent

Page 12: Landing page optimization - matching content to intent

Matching Content to Intent

Page 13: Landing page optimization - matching content to intent

Matching Content to Intent

Page 14: Landing page optimization - matching content to intent

The Fastest Path

The Difference Intent Makes

G l R h Focused TaskGeneral Research Focused Task

Page 15: Landing page optimization - matching content to intent

The Fastest Path

Page 16: Landing page optimization - matching content to intent

The Fastest Path

Page 17: Landing page optimization - matching content to intent

The Fastest Path

Page 18: Landing page optimization - matching content to intent

Oops

Page 19: Landing page optimization - matching content to intent

Oops

“Digital Cameras”

Page 20: Landing page optimization - matching content to intent

Thank You

[email protected]