FIRST EVER AUTHOR’SFIRST EVER AUTHOR’STWITTER EXPERIMENTTWITTER EXPERIMENT

© Kurt Frenier

‘’you can write a book in 140 characters’’© Kurt Frenier, 2009

ME FatherAuthor

DirectorMarketer

Kurt Frenier, 2009

Kurt Frenier, 2009

I WRITE CHILDREN’S BOOKSIN DUTCH

TranslatedThe Enchanted

Tree House

MY PUBLISHER IN HOLLAND

TranslatedThe Youngest Spy

In The World

FOR THE FIRST TIMEI WROTE AN ENGLISH BOOK

Kurt Frenier, 2009

http://blog.hotelclub.com/wp-content/uploads/2009/02/toy-train-2.jpg

The StudyTrainThe StudyTrainby Kurt Frenier

Apo

log

ies

for

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rea

tive

no

n-r

ep

rese

nta

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tra

in.

Bo

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et.

Kurt Frenier, 2009

100100s of publishing housess of publishing houses

10001000s of writers, competing, every days of writers, competing, every day

1.51.5mm+ (English) literary agentsmm+ (English) literary agents

HOW TO GET A PUBLISHER?

Kurt Frenier, 2009

PRACTISE WHAT YOU PREACHOh yeah, I am Marketing Director at Pepsi I DECIDED TO USE

THE POWER OFTWITTER

GOLDEN RULE 1STAY ON THE

PUBLIC TIMELINE

THE TWITTER EXPERIMENTI decided to Tweet The First 5 Chapters

GOLDEN RULE 2SELECT THE

RELEVANT FRIENDS

in my case : publishers, literary agents,editors, writers, and the like

read: 24/7

THE TWITTER EXPERIMENTI decided to Tweet The First 5 Chapters

my new bookTHE

STUDYTRAINFACTOID

First 5 chapters41 pages

9.767 words52.575 characters(including spaces)

THAT IS

About 400 tweetsAbout 2020 days

Kurt Frenier, 2009

MY

UP

FR

ON

T E

ST

IMA

TE

S

THE TWITTER EXPERIMENTI decided to Tweet The First 5 Chapters

my new bookTHE

STUDYTRAINFACTOID

Start04 Sept 2009

Kurt Frenier, 2009

• informed my network on LinkedIn & Plaxo

Tweets1

read

fro

m b

otto

m t

o to

p !

I announced my intention

book intro

Kurt Frenier, 2009

Tweets2

read

fro

m b

otto

m t

o to

p !

I made sure I covered my ownership

Kurt Frenier, 2009

Tweets3

read

fro

m b

otto

m t

o to

p !

Kurt Frenier, 2009

I tweeted in batches

About 3 to 4 times a day; 10-odd tweets

I consistently repeated my announcement before every batch

Tweets4

read

fro

m b

otto

m t

o to

p !

Kurt Frenier, 2009

At first, it was difficultto guess how much is

150 characters

I soon figured out it is somewhere between 23 and 28 words

Tweets5

Kurt Frenier, 2009

‘’‘’and so I kept going’’and so I kept going’’

Oh yeah …I sent some of my key followers a direct message

Kurt Frenier, 2009

Oh yeah …I put the full text that I’d tweeted so far on twitwall

Kurt Frenier, 2009

And I scheduled automaticRT’s to my twitwall !

Oh yeah …I discovered the imperfection of twitwall

Kurt Frenier, 2009

There is a limit on how muchtext you can actually put in

Kurt Frenier, 2009

Then ‘’the magic of networking scale’’ Then ‘’the magic of networking scale’’ (© Kurt Frenier)(© Kurt Frenier) kicked inkicked in

Number of followers

Once you cross ‘’the magic networking mark’’ (© Kurt Frenier), then rapid expansion of your network happens

day 1day 2

day 3day 4

day 5day 6

day 7day 8

day 9

My motivation

5 followers 250+ followers

TweetsMy group of followers grew exponentially

TweetsSo, m group of followers grew exponentially

Kurt Frenier, 2009

TweetsI tweeted away, a rato of 20-odd tweets a day

Kurt Frenier, 2009

Oh yeah …After a week, I crowned myself … to create buzz

Kurt Frenier, 2009

The next Harry Potter: "TheStudyTrain, Reunion of

The Untouchables", tweeted in parts. Am looking 4 publisher!

http://bit.ly/f4tEX

Oh yeah …I added a call-to-action

Kurt Frenier, 2009

WHO wants to #publish my book?? You can read an extract on http://bit.ly/1jHp8 -Help me find that #publisher: RT me ! @kurtfrenier. THANKS!

THE TWITTER EXPERIMENT

I was done in 99 days!

Kurt Frenier, 2009

FACTOID

First 5 chapters41 pages

9.767 words52.575 characters(including spaces)

REALIZED

600 tweetsin 99 days

P E

R F

O R

M A

N C

E

THIS IS WHAT HAPPENED

Kurt Frenier, 2009

critiquecritique

THIS IS WHAT HAPPENED

Kurt Frenier, 2009

encouragementsencouragements

THIS IS WHAT HAPPENEDcont’d

Kurt Frenier, 2009

The only meaningful measureThe only meaningful measureHow many people follow YOUHow many people follow YOU

The only meaningful measureThe only meaningful measureHow active are you?How active are you?

CONCLUSIONS

Kurt Frenier, 2009

‘’you can write a book in 140 characters’’© Kurt Frenier, 2009

CONCLUSIONS

Kurt Frenier, 2009

• (I know that) playing with Twitter is fun• (I know that) Twitter adds value• ( know that) it’s hard to jump out, so…• (I know that) your tweets need to catch the attention; be unorthodox

• (I suggest to) find ways to stay on the public timeline• (I suggest to) use Twitter tools & applications, like twitwall• (I suggest to ) add smart … and make people FOLLOW YOU

CONCLUSIONS

Kurt Frenier, 2009

Net Net, I didn’t find that publisher…

… but I’m still hopeful… and I had FUN ;-)

anybody out there? contact me on anybody out there? contact me on kurtfrenier@hotmail.comkurtfrenier@hotmail.com

FOLLOW ME ON TWITTER

http://twitter.com/kurtfrenier

ADD ME AS A FACEBOOK FRIEND

http://www.facebook.com/kurt.frenier