Post on 28-Jan-2015
description
Prospect for EcosystemProspect for Ecosystem
in the Invisible Internet era
Younghun Hwang (johney@kt.com)
Vice President, New Internet Department
Prospect for EcosystemProspect for Ecosystem
in the Invisible Internet era
Younghun Hwang (johney@kt.com)
Vice President, New Internet Department
Outlet, EverywhereOutlet, Everywhere
Tangled WiresTangled Wires
Access, EverywhereAccess, Everywhere
“These Gadgets connect to the
Invisible Internet
Net, But You’d Never Know it.”
“These Devices don’t necessarily
provide full
Access. Instead they tap the
Net Selectively to power Net Selectively to power
particular, predetermined
functions”Wired Magazine, Apr. 2008
These Gadgets connect to the
Invisible Internet
Net, But You’d Never Know it.”
“These Devices don’t necessarily
provide full-fledged Web
Access. Instead they tap the
Net Selectively to power Net Selectively to power
particular, predetermined
functions”
How to Cope with
CP SP
How to Cope with
SP Device
VendorVendor
How to Cope with
TelcoTelco
Walled Garden
How to Cope with
TelcoTelco
Open World
KT Choose
IPEcosystem
Content
Provider EcosystemService
Provider
Device
Vendor
What KT will Provide
Mobile
CP
SP
DVPC
What KT will Provide
SHOW SoIP
SHOW Store
SoIP
Platform Service
DevicePlatform IPTV
Mobile
Content Ecosystem for CP
SHOW StoreSHOW Store
PC
Device API Infra API
Seller PoC
Master PoC
� 4 Screen Service
� Open Marketplace
SoIP
Content Ecosystem for CP
SHOW StoreSHOW Store
IPTV
Infra API Authoring Tool
Master PoC
Buyer PoC
4 Screen Service
Open Marketplace
Service Ecosystem for SP
SSO/
Open IDBilling CRM
Platform ServicePlatform Service
� New Business Chance
� New Customer & Revenue
Service Ecosystem for SP
co-AD … LBS
Platform ServicePlatform Service
New Business Chance
New Customer & Revenue
� Device Platform
Device Ecosystem for DV
� Device Platform
� Ready Made Services
� Favored Network Policy
� Marketing, Sales Support� Marketing, Sales Support
Device Platform
Device Ecosystem for DV
Device Platform
Ready Made Services
Favored Network Policy
Marketing, Sales SupportMarketing, Sales Support
KT IPEcosystemEcosystem
KT olleh Management
- Paradigm for- Paradigm for
Mutual Survival
IT Industry Development
KT olleh Management
KT olleh Management
- Paradigm for
Paradigm for Mutual Survival
IT Industry Development- Paradigm for
Mutual Survival
IT Industry Development
KT olleh Management
Paradigm for Mutual Survival
IT Industry Development
KT Mobile Internet Basic
� Open Mobile
� Contents Maximization
� Life Friendly Service� Life Friendly Service
Internet Basic Strategy
Open Mobile
Contents Maximization
Life Friendly ServiceLife Friendly Service
Open Mobile
� API Sales & Support
- Provide Key API's such as LBS/SMS- Provide Key API's such as LBS/SMS
� Increased Support for Contents Providers
- Ex: Third-Party Advertisers paying for
� Flexible BM
- Various commission structures and
API Sales & Support
Provide Key API's such as LBS/SMSProvide Key API's such as LBS/SMS
Increased Support for Contents Providers
Party Advertisers paying for Customers
tructures and packages
Contents Maximization
� Varied Sales Channels
- Switch from "walled-garden" to open market- Switch from "walled-garden" to open market
� Decreased Consumer Burden
- One-Day Data Coupon, Affordable Data Payment Plans
� New Contents Ecosystem
- Content development support, Reorganization of providers, Efficient
distribution system
Contents Maximization
Varied Sales Channels
garden" to open marketgarden" to open market
Decreased Consumer Burden
, Affordable Data Payment Plans
New Contents Ecosystem
Content development support, Reorganization of providers, Efficient
Life Friendly Services
� Life Database
- Images, Contacts, Messages/Email- Images, Contacts, Messages/Email
� Lifestyle Partner
- Widget, Search, Map-Based Services, USIM Services
� Life Network
- Moov (Unified Communication)
Life Friendly Services
Images, Contacts, Messages/EmailImages, Contacts, Messages/Email
Based Services, USIM Services
Moov (Unified Communication)