Content Is King 17 Nov 2009

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HELLO.

description

This presentation was given by Colin at the Content is King Conference in the Guinness Storehouse. The topic is the creation of video content for the web.

Transcript of Content Is King 17 Nov 2009

Page 1: Content Is King 17 Nov 2009

HELLO.

Page 2: Content Is King 17 Nov 2009

HOW TO MAKE A WINNING VIDEO.

http://www.youtube.com/watch?v=z2BgjH_CtIA

Page 3: Content Is King 17 Nov 2009

HOW TO MAKE A WINNING VIDEO.

http://www.youtube.com/watch?v=rHZUPJji6w8

Page 4: Content Is King 17 Nov 2009

HOW TO MAKE A WINNING VIDEO.

http://www.youtube.com/watch?v=tbLPMwCkRT4

Page 5: Content Is King 17 Nov 2009

HOW TO MAKE A WINNING VIDEO.

http://www.youtube.com/watch?v=4-94JhLEiN0

Page 6: Content Is King 17 Nov 2009

HOW TO MAKE A WINNING VIDEO.

http://www.youtube.com/watch?v=dMH0bHeiRNg

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STORY.

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STORY.

http://www.youtube.com/watch?v=2lXh2n0aPyw&

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REUSE & TIMING.

http://www.youtube.com/watch?v=JMHK9gPdClo

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REUSE & TIMING.

http://www.youtube.com/watch?v=JMHK9gPdClo

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REUSE, TIMING & EASY TO SHARE.

http://www.speechbreaker.co.uk/

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PRODUCTION VALUES.

http://www.cinema.philips.com/

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KNOW YOUR CHANNEL.

1. CONTENT (NOT ALWAYS KING!) - SHORT / FAKE / SHOCKING

2. GET ON THE MOST VIEWED PAGE

3. TITLE OPTIMISATION

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KNOW YOUR CHANNEL.

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KNOW YOUR CHANNEL.

4. THUMBNAIL OPTIMISATION

5. TALK WITH YOURSELF

6. TAG

7. MONITOR

8. KNOW FUNCTIONALITY

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KNOW YOUR CHANNEL.

http://www.youtube.com/watch?v=QyQ1W5GD6D8

Page 20: Content Is King 17 Nov 2009

KNOW YOUR CHANNEL.

http://www.youtube.com/watch?v=Elo7WeIydh8

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KNOW YOUR CHANNEL.

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HOW TO MAKE A WINNING VIDEO.

1. ENGAGE PEOPLE WITH YOUR STORY

2. RE-USE, BE TIMELY & EASY TO SHARE

3. INNOVATE

4. DON’T FORGET PRODUCTION VALUES

5. KNOW YOUR CHANNEL

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THANKS...I’M ON TWITTER @ZOODIGITAL

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