Kpn 2 punt 0 presentatie

Transcript of Kpn 2 punt 0 presentatie

Kpn 2.0 Communiceer

zoals de consument

woensdag 28 april 2010

Informatie 2.0Volg de consumenten

KPN Den Haag

Vincent Everts 0647180864woensdag 28 april 2010

Who isVincent Everts?

InterimIC innovation accelerationInnovation study trips:2008: China2009: Russia

Innovation inhealth care:2006: India2007: USA2008: Japan

Healthcareinnovation eventInnovation in Government

Social Media

2.0

• Mijn Tools

Videoblogger

Talk to Me!

• kassa

Make your own company TV Channel

find, collect, publish

www.yubby.comwoensdag 28 april 2010

time consumption Web 1.0 Viral Marketing (PP) travel

RSS Explained Web 2.0 Kindleexplained Marketing 2.0 Google Adwords Tudou

Google Docs Online video elections 2.0

Multitasking Twitter Amazon Yubby Co-Creation

Google Streetview Online collaboration Social tools

Dell Sucks Support 2.0 Viral Marketing Kryptonite Lock Enterprise 2.0 VMS Zoomz HD ebay

news resume VMS Google trends

What are we going to talk about?

keynote:/Users/remcobron/Documents/Vincent%20Everts/Vincent%20Everts%20presentatie%202.0/vincente-keynote-versie-2.0.4.key?id=BGSlide-8

Web1.0

7

TV: 39% 178 min.

Radio: 33% 151 min.

Internet: 19% 86 min.

Newspaper: 6% 20 min

Magazines: 4% 18 min

How do we spend our time?

39%

33%

19%

6% 4%

TV RadioInternet NewspapersMagazines

Time & advertisement

Time online: 1,5 h pp/dayOnline adds €500M/yrAdds € 0,07 pp/h

TV 3 hours/day/userAdvertisement €200M public + €600 commercialadvertisment/hour TV watching € 0,06

NewsPapers 20 min/day€750M adv revenueAdds € 2,00 pp/h

Magazines18 m/dayAdvertisement €700Reclame inkomsten: € 2,50 pp/ph

• $20 miljard sales• 1 Billion searches/day• Money from Adwords• Almost nothing from

Youtube, Google earth/map, gmail, apps etc

Google adwords

•Easy to set-up•Easy to budget•Price per keyword

Also onYouTube

Google kom hier!

26

12

IMPACT ON BUSINESS

DELL Case

keynote:/Users/vincente/Desktop/nos%202020.key?id=BGSlide-71

keynote:/Users/vincente/Desktop/nos%202020.key?id=BGSlide-67

Dell notebooks

17

tekst

E-commerce worldwide

2009: 1200 miljard euro

2008: 400 billion euro

+25%

bron: thuiswinkel.org

Online bestedingen

2009: 7 miljard euro

2008: 5,5 miljard euro

+30%

bron: thuiswinkel.org

ProductinformatieSocial toolswoensdag 28 april 2010

90% social tools

Product info

Social tools

what else do people buy

what do they recommend?

Tags of clients

What do they buy in the end?

what else?

Description of customers

reviews of the customers

review of the reviews

LondonCalling.mobi

Marketing sets the expectation, marketing creates demand, marketing helps a consumer differentiate

why one choice is better than another choice.

Operations delivers.

Any gap between the two drives a conversation on the social Web.

Dave Evans bit.ly/nublackwoensdag 28 april 2010

Download everything wirelessly

Buy books wirelessly

E-ink technologie reads the best

240.000 titels

30 hours battery & fantastic userinterface

kindle

44

45

46

http://www.sanomadigital.nl/en-web-Nieuws-iPad_apps.php

47

beta

• Weblogs• Flickr• Wiki’s• RSS• RSS readers• Del.icio.us• Youtube• Facebooks

WEB 2.0

Who talks

Blogs demografie

Bron: Technorati 2008woensdag 28 april 2010

Free

Professional

7 guidelines

1. Know what you are doing2. Avoid marketing talk3. Keep it fresh4. Reinforce company’s core values5. Encourage employees to use it6. Create blogging policies7. Have fine print

RSSwoensdag 28 april 2010

RSS Readers

http://www.google.nl/ig?hl=nl&source=iglk

Communication 2.0

Why callvia computer?

It’spersonal!

80

“What are you doing in 140 characters”

Customer service

It’s now mainstream!

tweetdeck

LondonCalling.mobi

Foursquare – location meets social

€

LondonCalling.mobi

Could Foursquare be the next twitter?

€

LondonCalling.mobi

Foursquare ticks all the boxes User generated location updates Permission based Loyalty component Share with and find your friends Statistics for advertisers and brands Competitive / game element Simple to access from your mobile

LondonCalling.mobi

Social media + loyalty

€

LondonCalling.mobi

Making money from mobile & social?

LondonCalling.mobi

Turn mashups into money

LondonCalling.mobiwoensdag 28 april 2010

Wordprocessing 1951

Wordprocessing 1985

Wordprocessing 2008

Online collaborationRevisionscompare

Social bookmarking del.icio.us

Web 2.0 startpagina Netvibes & iGoogle

Online to do lists Ta-da list & Remember the Milk

Peer production news Digg & eKudos

Photo management Flickr & Picasa

Web wordprocessing Google Docs

Online calendar Google Calendar

Project management Basecamp

Mindmapping Mindmeister

Web 2.0 software

Get feedback

Web 2.0 Trend:Co-Creation

49

Social Networking

88

Internet goes mobile

104

105

Mobile internet is where internet was 5 years ago

94

New services:location, location, location

Android for the rest of us

Video Everywhere

3515-02-07 ROOS - Regionale TV in 2010 35woensdag 28 april 2010

http://www.youtube.com/watch?v=6gmP4nk0EOE

0

75

150

225

300

jan 2005 june 2005 jan 2006 june 2006 jan 2007 june 2007 jan 2009

mill

ions

of u

niqu

e vi

sito

rs

april 2005first video

july 2006Daily more then100 millionwatched videosand 65.000 added

march 2007Viacom sues YouTubefor $1 miljard

october 2006Google buysYouTube for$1,65 billion

now:13 hour of video added every minute

Growth of YouTube

Internetvideois not just YouTube!

Tudou.com bigger YouTube

TV vs Web viewingObama inauguration

35.5M TV viewers69.8M Web viewers

With these HD devices anyone can do it!

Easy & everywhere

• Create videos with ease• Let customers create

videos about youwoensdag 28 april 2010

• Quick & easy -live with 1 click

• If you have a webcamyou can stream

Lifestreaming

Produce your own TV

Lifestreaming

• Live streaming on mobile phone

• Nokia, iPhone, Blackberry

• Put on blogs, facebook

• Robert Scoble popularized

Find, Collect, Publish

Find35+ sources (more on the way)

+35 video sources

& more to follow!woensdag 28 april 2010

Find, Collect, Publish

Collect

Drag & dropEdit meta dataSee previews

Player page

Manage video

Publish it with widgets

Friends & profiles

Elections 2.0

Obama Girl

Elections 2.0

Twitter +Blogging+Facebook +Video+IM

= Unified communication

Social Media

2.0

www.vincente.nl

www.yubby.com

www.interimic.nl

vincent@everts.net

www.twitter.com/vincente

Vincent Everts

http://www.vincente.nl

http://www.yubby.com

mailto:vincent@everts.net

Kpn 2 punt 0 presentatie

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