Transforming a City:

Re-designing Denver

Science gives us a decade

Efficient

Engaging

InclusiveInnovative

Accessible

Sustainable

Future thinkingConnected

Efficient Engaging

Inclusive Innovative

Accessible

Sustainable Future thinking

Connected

Change always happens

Design is about

for behavioral change

nudging

The City is a complex beast

City government:Mayor, Executive Directors..

Public actorsCorporationsCitizens

Non profit organizations

City leadership is aboutaligning efforts

Step 1: Organize

Long term goals

Intermediate goals

Operational goals

Step 2: Goal alignment

Long term goals

Intermediate goals

Operational goals

Ideas

Step 3: Gaps & Ideation

Step 4: Efficient project preparation

Contribution Articulation Assessment

Goal contributions

Ideas

Proof ofconcept

Contribution Articulation AssessmentProof ofconcept

Decision points

Impact and human centered foundationClear recommendation for next stepEasy to say yes!

Storyboards

”At Lincoln station, I had to drive through the entire parking house and look for parking. When it was full I would drive to the next stop.”

”Parking situation downtown is bad and I don't like to drive on the I25 - it’s a lot of traffic. It's also good for my body to walk.”

”I take the car instead when I want to stop at a gas station to buy a coffee in the morning. There are no Starbucks between this train station and my home.”

 

Drive alone to work

I don’t need to sign in or set up account to use - great!

If I’m new in town I don’t know all my options. Whats available here for me, now?

I can’t enlarge the map when walking the last bit, unsure of how to get detailed route description

I can select what options I prefer before the search - great!

I can see the route divided by type of trans-port, easy for me to know when I need to look at the map or just relax

Customer Journey with touch points

I get it!

100’s of well targeted projects

Agg

rega

ted

nudg

ing

Efficient Engaging

Inclusive Innovative

Accessible

Sustainable Future thinking

Connected

Aligning executives for transformationis possibleService design for executives worksThis carries hope!

Change always happens