TODAY: BUILD SPECIALTY EXPERTISE

TODAY: BUILD SPECIALTY EXPERTISE

TOMORROW: MAKE IT GENERAL EXPERTISE

ART COPY

PRODUCER

ACCOUNT

STRATEGY

ART COPY

PRODUCER

ACCOUNT

STRATEGY

SOCIAL MEDIA ACCOUNT

SOCIAL MEDIA STRATEGY

UX

COMM. MGMTDIGITAL PRODUCER

CODE

DIGITAL ACCOUNT

DIGITAL STRATEGY

5 PEOPLE

$900K $2.34M13 PEOPLE

HIDDEN OPPORTUNITIES = FREE

6

1 YOUR CREATIVE PEOPLE

ARE YOU BUILDING THE RIGHT KIND OF RELATIONSHIP?CREATIVE PEOPLE

2 LEGAL

“HEINEKEN HAD VERY LITTLE COMPETITION, NABBING THE TOP SPOT FOR MOST FACEBOOK FANS, MOST TWITTER FOLLOWERS, BIGGEST YOUTUBE COMMUNITY AND MOST INDIVIDUAL CHANNEL VIEWS.”

- L2 THINK TANK, MAY 2013

HOW CAN LEGAL COLLABORATE BE A RESOURCE FOR INNOVATION, NOT JUST BE A ROADBLOCK?

LEGAL

3 YOUR WORK PLACE & FEARLESS LEADER

(OR SOMEONE IMPERSONATING THEM)

READY-MADE ASSETS CURATING

FOR EVERY 1 FOLLOWER OF @TBWACHIATLA...

WE HAVE 6 FOLLOWERS OF @CHIATDAYNIGHT

WE HAVE 33 FOLLOWERS OF @LEECLOWSBEARD

ARE YOU REALLY GETTING WHAT YOU NEED OUT OF YOUR LEADERSHIP & WORKFORCE?

YOUR WORKFORCE

4 YOUR PARTNERS

ARE YOU NEGOTIATING THE MOST OUT OF YOUR DEALS?PARTNERS

5 YOUR STRATEGY PEOPLE

employees who like Y

Y

Z .083

.583 Y

Z .050

.950 Y

Z .083

.583

Y

Z .023

.267 Y

Z .047

.367 Y

Z .014

.115

Y

Z 2.26

.038 Y

Z 2.76

.537 Y

Z 3.85

.001

Y

Z .345

.045 Y

Z .076

.005 Y

Z .110

.019

employees who like Z

1.75

1.17

1.14

1.13

0.23

0.17

0.14

-­‐0.20

-­‐0.24

-­‐0.25

-­‐0.31

-­‐0.36

-­‐0.75

-­‐1.00

high # of mutual Z followerslow # of mutual Z followers

ARE YOU DRIVING THE BUSINESS OR JUST REPORTING ON IT?

STRATEGY PEOPLE

6 YOUR CUSTOMERS

ARE YOU REALLY INVOLVING CUSTOMERS IN MEANINGFUL WAYS?

CUSTOMERS

THANK YOU

@JASONCLEMENT

@TBWADAN

@TBWACHIATLA