Post on 05-Jul-2018
8/16/2019 Key Lunch Metrics
http://slidepdf.com/reader/full/key-lunch-metrics 1/3
Acquisition Acquisition
Activation Activation
RetentionRetention
RevenueRevenue
ReferralReferral
How do users find you?
Do users have a great first experience?
Do users come back?
How do you make money?
Do users tell others?
Key Metrics
8/16/2019 Key Lunch Metrics
http://slidepdf.com/reader/full/key-lunch-metrics 2/3
Acquisition Acquisition
Activation Activation
RetentionRetention
RevenueRevenue
ReferralReferral
How do users find you?
Do users have a great first experience?
Do users come back?
How do you make money?
Do users tell others?
Value metrics
Before Product/Market Fit
8/16/2019 Key Lunch Metrics
http://slidepdf.com/reader/full/key-lunch-metrics 3/3
Acquisition Acquisition
Activation Activation
RetentionRetention
RevenueRevenue
ReferralReferral
Growth metrics
After Product/Market Fit