Kentucky Department of Agriculture

KY Proud Marketing ProgramKY Farmers’ Market Program

Community Supported Agriculture (CSA)

Sharon G. SpencerFarmers’ Market Marketing Specialist

Kentucky Farmers’ Market

A farmers’ market is defined as a prescribed location (s) where two or more producers gather on set days and times to sell products that they grow or produce directly to consumers.

PartnershipsKentucky Department of

Agriculture

Kentucky Department for Public HealthFood Safety Branch

Nutrition Branch

University of Kentucky Cooperative Extension

Service

KDA’S ROLE• Kentucky Proud Member• Approved location for:

– Sale of Home-based Processed/Microprocessed value-added food items

– Farmers’ market temporary food-service permit– Sale of Kentucky produced wine

• Eligible to participate in the Senior Farmers’ Market Nutrition Program

• Eligible to participate in the WIC program• Kentucky Proud cost share promotional items• Advertising & market development cost-share programs• Receive updates and information on changing regulations

KDA’S ROLE

• KDA Farmers’ Market Manual– New Addition Best Practices for Sampling by

UK

• Regulates the following programs:– Senior Farmers’ Market Nutrition Program– GAP and GAP diplomas– Sampling Certificates– Egg Sales– Market Scales and Inspections

KDA PERSONNEL UPDATESOffice of Marketing and Product Promotion:

•Ben Shaffar, Director for Business Development with the KY Proud Program.

•Amelia Wilson, Director for Agritourism

•Kiley Parker, Director for Plant Marketing and Creative Media Specialist

•Adam Watson, New Organic Supervisor

•Josh Lindau, Horticulture Marketing Specialist/Program Coordinator

•Whitney Turner, Program Coordinator

KDA PROGRAMS

KENTUCKY PROUD PROGRAM

New on-line registrationEveryone has to re-enrollCost-Share Opportunities

Farmers’ MarketPemanent Homes2006 – 34 markets2012 – 62 markets

Farmers’ MarketPemanent Homes2006 – 34 markets2012 – 62 markets

Restaurant Rewards ProgramRewards members up to 20% of the value of their products they

purchase from producers or distributors of KY Proud products that have a direct KY farm impact.

Up to $12,000 per year Close to 230 participants

KDA KENTUCKYFARMERS’ MARKETS

•147 Farmers’ Markets Registered •2,490 Vendors•101 Counties in Kentucky•Sales for 2011 $10,498,103.00

(not all markets reporting)

Farmers’ MarketPermanent Homes2006 – 34 markets2012 – 62 markets

EVENTS / TRAININGS

2013 Regional Farmers’ Market Vendor Meeting/Workshops

March 28 (Thursday) 5:30 pm – 9:00 pm

Morehead State University Farm, Morehead

COMMUNITY SUPPORTED AGRICULTURE

(CSA)PROGRAM

Community Supported Agriculture (CSA)

• Community Supported Agriculture began in the US in the mid-1980s with 2 CSAs

• Increase demand for locally grown produce

• 58 CSA farms

• How can KDA help?– Recruiting employers for CSA

participation– Registration for CSAs– Advertise – Cost Share Opportunities

KY Department of AgricultureKY Department of Agriculture100 Fair Oaks Lane, 5th Floor100 Fair Oaks Lane, 5th Floor

Frankfort, Kentucky 40601Frankfort, Kentucky 40601502-564-4983 – office 502-564-4983 – office

502-564-0303 – fax502-564-0303 – faxEmail: Email: sharon.spencer@ky.gov

Website: Website: www.kyagr.com