Kentucky Department of Agriculture
description
Transcript of Kentucky Department of Agriculture
Kentucky Department of Agriculture
KY Proud Marketing ProgramKY Farmers’ Market Program
Community Supported Agriculture (CSA)
Sharon G. SpencerFarmers’ Market Marketing Specialist
Kentucky Farmers’ Market
A farmers’ market is defined as a prescribed location (s) where two or more producers gather on set days and times to sell products that they grow or produce directly to consumers.
PartnershipsKentucky Department of
Agriculture
Kentucky Department for Public HealthFood Safety Branch
Nutrition Branch
University of Kentucky Cooperative Extension
Service
KDA’S ROLE• Kentucky Proud Member• Approved location for:
– Sale of Home-based Processed/Microprocessed value-added food items
– Farmers’ market temporary food-service permit– Sale of Kentucky produced wine
• Eligible to participate in the Senior Farmers’ Market Nutrition Program
• Eligible to participate in the WIC program• Kentucky Proud cost share promotional items• Advertising & market development cost-share programs• Receive updates and information on changing regulations
KDA’S ROLE
• KDA Farmers’ Market Manual– New Addition Best Practices for Sampling by
UK
• Regulates the following programs:– Senior Farmers’ Market Nutrition Program– GAP and GAP diplomas– Sampling Certificates– Egg Sales– Market Scales and Inspections
KDA PERSONNEL UPDATESOffice of Marketing and Product Promotion:
•Ben Shaffar, Director for Business Development with the KY Proud Program.
•Amelia Wilson, Director for Agritourism
•Kiley Parker, Director for Plant Marketing and Creative Media Specialist
•Adam Watson, New Organic Supervisor
•Josh Lindau, Horticulture Marketing Specialist/Program Coordinator
•Whitney Turner, Program Coordinator
KDA PROGRAMS
KENTUCKY PROUD PROGRAM
New on-line registrationEveryone has to re-enrollCost-Share Opportunities
Farmers’ MarketPemanent Homes2006 – 34 markets2012 – 62 markets
Farmers’ MarketPemanent Homes2006 – 34 markets2012 – 62 markets
Restaurant Rewards ProgramRewards members up to 20% of the value of their products they
purchase from producers or distributors of KY Proud products that have a direct KY farm impact.
Up to $12,000 per year Close to 230 participants
KDA KENTUCKYFARMERS’ MARKETS
•147 Farmers’ Markets Registered •2,490 Vendors•101 Counties in Kentucky•Sales for 2011 $10,498,103.00
(not all markets reporting)
Farmers’ MarketPermanent Homes2006 – 34 markets2012 – 62 markets
EVENTS / TRAININGS
2013 Regional Farmers’ Market Vendor Meeting/Workshops
March 28 (Thursday) 5:30 pm – 9:00 pm
Morehead State University Farm, Morehead
COMMUNITY SUPPORTED AGRICULTURE
(CSA)PROGRAM
Community Supported Agriculture (CSA)
• Community Supported Agriculture began in the US in the mid-1980s with 2 CSAs
• Increase demand for locally grown produce
• 58 CSA farms
• How can KDA help?– Recruiting employers for CSA
participation– Registration for CSAs– Advertise – Cost Share Opportunities
KY Department of AgricultureKY Department of Agriculture100 Fair Oaks Lane, 5th Floor100 Fair Oaks Lane, 5th Floor
Frankfort, Kentucky 40601Frankfort, Kentucky 40601502-564-4983 – office 502-564-4983 – office
502-564-0303 – fax502-564-0303 – faxEmail: Email: [email protected]
Website: Website: www.kyagr.com