Keeping up with Facebook’s Changes (and “Liking” it!)

For Audio Call: 1-408-792-6300 Event Number: 664 631 713 On Twitter? Use #Care2

Presented By:

Danielle Brigida, National Wildlife Federation,

John Haydon, Inbound Zombie, Moderator: Ashley Hansen, Care2

October 31, 2011

Using WebEx• Chat & raise hand

• If you are having internet audio problems, you can dial in using a landline 1-408-792-6300 Event Number: 664 631 713

• If you lose your internet connection, reconnect using the link emailed to you.

• WebEx Support: 1-866-229-3239

For Audio: 1-408-792-6300 Event Number: 664 631 713

This Webinar is being Recorded• The webinar will be available on

http://www.Frogloop.com - Care2’s Nonprofit Marketing and Fundraising Blog.

• You will receive a link to this presentation following the webinar.

• Tweeting the webinar? Use the Twitter hashtag: #Care2

For Audio: 1-408-792-6300 Event Number: 664 631 713

Introductions

Ashley Hansen AshleyH@care2team.com @luvthemtnsCare2, Inc.

John Haydon John@JohnHaydon.com @johnhaydonInbound Zombie and the Nonprofit Facebook Guy

Danielle Brigida BrigidaD@nwf.org @starfocusNational Wildlife Federation

For Audio: 1-408-792-6300 Event Number: 664 631 713

Nonprofits use Care2 for:

• Online Advocacy

• Email list growth

• Facebook Fans (likes)

• Donor lead acquisition

• Driving traffic to website

• Advertising and branding

• Surveys, research, and outreach

What is Care2?

Citizens use Care2 for:

• Starting or signing petitions

• Volunteering

• Donating $

• Spreading news

• Commenting on blogs

• Starting group (organizing)• Joining nonprofits

• The largest social network of people “making a difference”

• Nearly 17 million people doing good online

John HaydonInbound Zombie

@johnhaydonhttp://johnhaydon.com

What’s new with Facebook?

Subscribe button on Profile

You can now use profiles to

promote your cause

Subscribe button on Profile

• Turn key staff into spokespeople

• Multiply the number of organizational touch points on Facebook

• Let your constituents connect with your people

• Segment communication channels

• Identify top supporters (subscribers)

• Enhance brand transparency

• Enhance your organization’s search profile

Subscribe button on Profile

The critical thing is the people!

•They should sincererly love the cause

•They should respect the organization

•They should be likable

•Um... they should like Facebook too

Find out how to activate the Button here -> http://zmb.me/uCoPat

Liking a Page not required

Facebook users can comment / like your Page stories without being a

fan.

Liking a Page not required• This means expanded awareness

• It also means you have to be even more interesting

• Mentions might be harder to track

• Page likes now mean deeper commitment

• Edgerank still rules (three factors):• How interesting is your Page’s content?• What types of interactions does your content get?• How recent and consistent are your updates?

New Facebook Insights

New Facebook Insights• See more details about where fans come from

• Track ads, Likebox and 10 other ways people can like your Page

• See deeper insights into engagement• See photo views, video plays, other clicks

• See viral impact on content• How awareness spreads as users engage with your

content

• Very easy to understand...

Find out how to activate the Button here -> http://zmb.me/uCoPat

New Facebook Insights

Danielle BrigidaDigital Marketing ManagerNational Wildlife Federation

BrigidaD@nwf.org @starfocus

We Find Our Supporters in Many

Places Online

There are Over 100,000 Non-profit Pages on

Facebook

National Wildlife Federation on Facebook

20+ Pages

5+ Groups

4 Large Causes

Test Your Images

Use Custom Audiences

Make Sharing Easy on Your Website or Blog

(Make it Really Easy)

Use Facebook as your page…

Comment on other pages and photos

Respond to other comments

Stay Up to Datehttp://www.facebook.com/nonprofits

Care2 and Facebook

Questions and Contact Us

John Haydon John@JohnHaydon.com @johnhaydonInbound Zombie and the Nonprofit Facebook Guy

Danielle Brigida BrigidaD@nwf.org @starfocusNational Wildlife Federation

Ashley Hansen AshleyH@care2team.com @luvthemtnsCare2, Inc.