Keeping Current - Developing and Updating your Company’s Social Media Policies & Guidelines

Social Policies & Governance

linkedin.com/in/jgibbard

Jeff GibbardPresident & Chief Strategist at True Voice Media Adjunct Professor, Speaker, Blogger & Podcaster

@jgibbard

google.com/+JeffGibbard

jeff@truevoicemedia.com

TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012

Consulting Workshops Resources

March 2011More than 40 companies

Consulting Workshops Resources

ResourcesSlides, Links and Tools Mentioned

truevoicemedia.com/notes

TRUE VOICE MEDIAThe Social Business Agency

!www.truevoicemedia.com

!215.948.2012

!@truevoicemedia

#SMSSummit

True Voice Media // www.truevoicemedia.com // twitter: @truevoicemedia // 215-948-2012

Death by Powerpoint

Stay engaged my friends

RULESInterrupt me Don’t fall asleep Tweet everything I say Tweet about how handsome I am Stay off Facebook Stay off email Call your mother (she worries)

Let’s Dive In

?TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012

What Do You WantFrom Social

Attention

Engagement

?TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012

How Do You Go About Doing That?

Content Marketing

Community Management

Advertising

#Hashtags

Campaigns

Contests

Best Intentions

What Happens If “It Hits The Fan”

What Happens When “It Hits The Fan”

Should I…?

This Is Why You Need Policies

The Keys to Success★Awareness

★Buy-In

★Preparation

Awareness

The Internet Cannot Be Controlled

The “Streisand Effect”

09 F9 11 02 9D 74 E3 5B D8 41 56 C5 63 56 88 C0

Buy In

The Most Effective Policies…

are more about empowering, than restricting.

The Most Effective Policies…

are short, direct, and written in plain language.

Even The Most Effective Policies…

can not protect you 100% of the time.

Preparation

Take a good look in the mirror★What’s the worst thing someone could find out about us?

★What are our industry compliance guidelines?

★What are our industry ethical codes of conduct?

★Are our people adequately prepared to address a situation?

TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012It Could Go Horribly Wrong!

Some Examples Of How

TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012Hijacking

TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012#McDStories

What They Wanted

What Really Happened

#AskJPM

What They Wanted

#MyNYPD

What They Wanted

Here’s What Happened Next…

It Spread

Los Angeles

Chicago

What’s The Worst Thing Someone Could Find Out

About Us?

The Internet Cannot Be Controlled

We Have A Twitter Problem

Maybe You Just Suck

TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012FAILImage Credit: http://www.flickr.com/photos/ateliertoepfer/5149382194/

FAILThou Sucketh Greatly

Unintentional -vs-

Stupid

Beware The Scheduled Update

Look Into WHY Something Is

#Trending

#WhyIStayed

Some People Just Have Poor Judgement

And Some People Are Just Dicks

The REALLY Bad Stuff

TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012Break Time!

TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012Workshop Time!

Writing Your Policy: Getting Started★What’s the worst thing someone could find out about us?

★What are our industry compliance guidelines?

★What are our industry ethical codes of conduct?

★What’s the most important thing someone should know not to do?

★What do you want people do to online?

★Who are you worried about getting you in hot water? What training do they need?

★In the event of emergency, who should be notified?

Keeping Current - Developing and Updating your Company’s Social Media Policies & Guidelines

Business

Transcript of Keeping Current - Developing and Updating your Company’s Social Media Policies & Guidelines

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