Keep B2B Leads from Going Stale

Fast Lead Follow Up Keeps B2B Leads from Going Stale

Christopher Ryaninfo@fusionmarketingpartners.com

Contact to Close RateThe following chart (from 360Partners) illustrates the huge impact of

following up inbound responses quickly.

Note the tremendous drop when you delay your follow up to 30 minutes instead of calls within 5 minutes.

Sobering Statistics

If these statistics aren’t sobering enough, consider the following:

• 51.4% of B2B Leads are never called.

Sobering Statistics

If these statistics aren’t sobering enough, consider the following:

• 51.4% of B2B Leads are never called.

• The average number of phone calls made to new leads is 1.

Sobering Statistics

If these statistics aren’t sobering enough, consider the following:

• 51.4% of B2B Leads are never called.

• The average number of phone calls made to new leads is 1.

• The average number of emails sent to new leads is 0.9.

Sobering Statistics

If these statistics aren’t sobering enough, consider the following:

• 51.4% of B2B Leads are never called.

• The average number of phone calls made to new leads is 1.

• The average number of emails sent to new leads is 0.9.

• The average call response time for leads is 46 hours.

Sobering Statistics

If these statistics aren’t sobering enough, consider the following:

• 51.4% of B2B Leads are never called.

• The average number of phone calls made to new leads is 1.

• The average number of emails sent to new leads is 0.9.

• The average call response time for leads is 46 hours.

• 85% of sales teams don’t track call response times.

The Bad News

If these lead response data points are similar to what you are doing – you are definitely losing

business.

The Good News

First, the steps you take to contact and process your B2B Leads in a more expedient manner will reap large rewards.

The Good News

First, the steps you take to contact and process your B2B Leads in a more expedient manner will reap large rewards.

Second, if your competitors fail to follow up with their leads quickly, and you are a lead response speed demon, you will gain competitive advantage.

Bottom Line Results

Improvements in singular lead metrics (conversion ratios) can have a large impact on bottom line results.

Bottom Line Results

Improvements in singular lead metrics (conversion ratios) can have a large impact on bottom line results.

If you can restructure your sales development process to achieve a much faster lead response time you will

find much greater value in your B2B Leads.

Bottom Line Results

Improvements in singular lead metrics (conversion ratios) can have a large impact on bottom line results.

If you can restructure your sales development process to achieve a much faster lead response time you will

find much greater value in your B2B Leads.

For more on this subject, see Sales Lead Management: Are you a Victim of FTFU (Failure to Follow-Up)?

Facebook LinkedInTwitter

Check Back!

Check back in the coming weeks to learn more about B2B marketing and lead

generation!

Check out our free Lead Generation eBook

.

And connect with us via:

In the meantime…

About Fusion Marketing Partners

Christopher Ryan, CEO

We Do This:

Brand building/messagingWebsite optimizationContent creationLead generation

You Get This:Much greater levels of awarenessHigher quantities of qualified leadsAbility to generate faster revenue

Lots more information at:

http://FusionMarketingPartners.com/

http://Greatb2BMarketing.com (blog)

info@fusionmarketingpartners.com719-357-6280