Operators and New Services Trends and opportunities

Katja Sizova, Vodafone Netherlands LTE World Summit 2012 23-24 May 2012, Barcelona .

Smartphone trends .

Netherlands

Creating strong growth in mobile data (Tb) NL has highest smartphone % in Europe...

Smartphones continue their strong growth

Note: Smartphone penetration in customer base (Mar FY12)

07/09 01/10 07/10 01/11 01/09

+367%

Note: VF-NL network data

Netherlands

=

Smartphones bring apps Netherlands

Types of apps being used

...and are increasingly socially important

Note: all data for NL

79

71 70 66

55 50 49

40

28 26 25 24 23

17 16 16 10 8 3

0

10

20

30

40

50

60

70

80

90

Connectivity Entertainment Productivity

Netherlands

Opportunities & future outlook

.

Netherlands

Challenging the way we do business

Embrace

the trends

Explore opportunities from data growth

Grow new revenues

Netherlands

Ensure Best Network: HSPA+ and LTE

Ensure Seamless Customer Experience

Ensure Key Enablers: e.g. safety, payment and others

Netherlands

9 Improve customer experience

• Provide differentiated customer service

across all channels

• Early market results show positive

customer response

Note: Vodafone NL initiatives

Netherlands

10 Be where the customer is

Note: Vodafone NL initiatives

Netherlands

11 Payment as enabler to provide new revenue streams

• Enable NFC payments in cooperation with

payment networks and banks

• Due to launch

Netherlands

• Unlock customer app spend through one-click

charging to Vodafone bill/call credit

• Early deployment shows significant uplift in

paid-for apps and paying customers. This

generates additional revenues to operators

12 Explore safety to provide differentiated services

Vodafone Contacten Backup

Note: Vodafone NL initiatives

• Provide mechanisms to secure your mobile device

and address book

• Connect people in emergency situations

• Uplift in overall app usage

• Measurable improvement in customer experience

Vodafone Mobile Protect

Netherlands

Exploring opportunities beyond today

.

Netherlands

Innovation as co-creation process

Invest

Sponsor Communities

Own Programmes

Note: Vodafone NL initiatives

Netherlands