Katja sizova vodafone-m_asterclass-1_thurs
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Transcript of Katja sizova vodafone-m_asterclass-1_thurs
Operators and New Services Trends and opportunities
Katja Sizova, Vodafone Netherlands LTE World Summit 2012 23-24 May 2012, Barcelona .
Smartphone trends .
Netherlands
Creating strong growth in mobile data (Tb) NL has highest smartphone % in Europe...
Smartphones continue their strong growth
Note: Smartphone penetration in customer base (Mar FY12)
07/09 01/10 07/10 01/11 01/09
+367%
Note: VF-NL network data
Netherlands
=
Smartphones bring apps Netherlands
Types of apps being used
...and are increasingly socially important
Note: all data for NL
79
71 70 66
55 50 49
40
28 26 25 24 23
17 16 16 10 8 3
0
10
20
30
40
50
60
70
80
90
Connectivity Entertainment Productivity
Netherlands
Opportunities & future outlook
.
Netherlands
Challenging the way we do business
Embrace
the trends
Explore opportunities from data growth
Grow new revenues
Netherlands
Ensure Best Network: HSPA+ and LTE
Ensure Seamless Customer Experience
Ensure Key Enablers: e.g. safety, payment and others
Netherlands
9 Improve customer experience
• Provide differentiated customer service
across all channels
• Early market results show positive
customer response
Note: Vodafone NL initiatives
Netherlands
10 Be where the customer is
Note: Vodafone NL initiatives
Netherlands
11 Payment as enabler to provide new revenue streams
• Enable NFC payments in cooperation with
payment networks and banks
• Due to launch
Netherlands
• Unlock customer app spend through one-click
charging to Vodafone bill/call credit
• Early deployment shows significant uplift in
paid-for apps and paying customers. This
generates additional revenues to operators
12 Explore safety to provide differentiated services
Vodafone Contacten Backup
Note: Vodafone NL initiatives
• Provide mechanisms to secure your mobile device
and address book
• Connect people in emergency situations
• Uplift in overall app usage
• Measurable improvement in customer experience
Vodafone Mobile Protect
Netherlands
Exploring opportunities beyond today
.
Netherlands
Innovation as co-creation process
Invest
Sponsor Communities
Own Programmes
Note: Vodafone NL initiatives
Netherlands