BEYOND THE FUNNELKatherine Bell

@katherinebell @harvardbiz hbr.org

DOUBLE ISSUE

THE NEW SCIENCE OF TEAMWORKUnderstanding how to meld diff erent work styles will help you manage your team—and yourself—better. PAGE 49

HBR.ORG MARCH–APRIL 2017 LEADERSHIP 76

Bursting the CEO BubbleHal Gregersen

MARKETING 108

What’s the Value of a Like?Leslie K. John et al.

BUSINESS MODELS 66

Strategy When Cash Is AbundantMichael Mankins, Karen Harris, and David Harding

MANAGING YOURSELF 145

Surviving M&AMitchell Lee Marks, Philip Mirvis, and Ron Ashkenas

295

WE WANT

WE WANT TO RID THE WORLD

WE WANT TO RID THE WORLD OF BAD MANAGEMENT

YOU & YOUR TEAM

ECONOMY & SOCIETY

YOUR COMPANY

WHO WILL SUBSCRIBE? 15 USER ACTIVITIES LINKED TO CONVERSION

WHO WILL SUBSCRIBE? FREQUENCY

WHO WILL SUBSCRIBE? RECENCY

WHO WILL SUBSCRIBE? ENGAGEMENT

THE SWEET SPOT

ENGA

GEME

NT

FREQUENCY

THE LOYALTY LOOP

A 2X2 MATRIX EXPLAINS EVERYTHINGEN

GAGE

MENT

FREQUENCY

LEARNING

SOLVING PROBLEMS

BIG IDEAS

NEW IDEAS

learning tools

team presentations

archive

refreshers

best practices

magazine

podcasts

whiteboards

daily articles

tip

bot

the big idea

events

MINIMUM VIABLE COMMUNITY

A MORE PERSONAL BRAND

THE UNFOLDING ARTICLE

THANKYOU