Funnel Automation

20
Richard Fallah . [email protected] . @richardfallah 5 powerful marketing automation resources: https://www.vbout.com/siteforbiz/f/1046/ Automating your Funnel Powerful marketing automation suite for smb’s and agencies

Transcript of Funnel Automation

Page 1: Funnel Automation

Richard Fallah . [email protected] . @richardfallah

5 powerful marketing automation resources:https://www.vbout.com/siteforbiz/f/1046/

Automating your Funnel

Powerful marketing automation suite for smb’s and agencies

Page 2: Funnel Automation

Automating your Funnel

Richard - [email protected] - @richardfallah

Page 3: Funnel Automation

What’s a funnel

Richard - [email protected] - @richardfallah

The process by which customers will go through

from moment of awareness to post customer experience.

Identifying need

Education/Research

Considering Options

Making Decision

Post Purchase/Main

tenance

There is a problem that needs to be solved, or creating a

need.

Keyword search,

recommendations,

Education.

Evaluating options

through case studies,

testimonials, constant outreach.

Making sure your

checkout/signup is 100%

buttoned up.

Onboarding an ongoing support.

Page 4: Funnel Automation

Richard - [email protected] - @richardfallah

Page 5: Funnel Automation

Richard Fallah . [email protected] . @richardfallah

SOCIAL MEDIA AUTOMATION

Page 6: Funnel Automation

Richard Fallah . [email protected] . @richardfallah

EMAIL AUTOMATION

Page 7: Funnel Automation

OL’ EMAIL MARKETING

Richard Fallah [email protected] @richardfallah

JohnHas sleep ApneaUnaware there is a toolStumbled upon Your website

DimaHas sleep ApneaFully aware there is a productComparing features

Sleep Apnea Monitoring Software

Page 8: Funnel Automation

WHAT IS EMAIL AUTOMATION

Richard Fallah [email protected] @richardfallah

EMAIL MARKETING

Page 9: Funnel Automation

WHO SHOULD USE IT

Richard Fallah [email protected] @richardfallah

E-commerce

• Cart abandonment• Upsell• Upcoming product• Feedback email

Complex Biz

• Long sales cycle• Content rich

education• Multi-channel

marketing

Onboarding

• Training emails• Post signup emails• Event workflow

Highly Personalized

• Birthday Triggers• Suggestions and

recommendations

• Remarketing within 12 hours shows best return

• 26% among those who were remarketed converted. Was 8%

• Emails within 1 hr generates 105% more $ then after 24 hr

Source: Selligent.com

• End of trial conversion up 10%• 3 sets of expired email

automation converted by 2%

Source: groovehq.com

Page 10: Funnel Automation

LIST B

LIST A

SAMPLE IMPLEMENTATION

Richard Fallah [email protected] @richardfallah

CONTENT NURTURING WORKFLOW

User optinthrough a form or landing

page

DAY 1:

Content #1

DAY 5:

Content #2

DAY 10:

Content #3 (graduate

link)

Move user to another

list B

Assign List B to

another workflow

DAY 15:

Video #1

DAY 20:

Video #2

DAY 25: Offer

Promo Discount

CONVERT TO SALE

Page 11: Funnel Automation

Richard Fallah . [email protected] . @richardfallah

POPUP AUTOMATION

Page 12: Funnel Automation

Richard Fallah . [email protected] . @richardfallah

POPUP AUTOMATION

Page 13: Funnel Automation

Lead Scoring0, 1, 1, 2, 3, potential, 5, 8, hot lead, 13, 21, 34, PAID USER!

Richard - [email protected] - @richardfallah

Page 14: Funnel Automation

Leads scoring

Richard - [email protected] - @richardfallah

Page 15: Funnel Automation

Leads scoring

Richard - [email protected] - @richardfallah

Page 16: Funnel Automation

Leads scoring

Richard - [email protected] - @richardfallah

Page 17: Funnel Automation

Leads scoring

Richard - [email protected] - @richardfallah

Page 18: Funnel Automation

TOOLS

Richard Fallah [email protected] @richardfallah

Eloqua Marketo Hubspot Pardot-Automation-<10K Contacts-$2K /mo

-Basic package-10K Contacts-$900 /mo

-Basic package-100 Contacts-$800 /mo

-Basic package-10K Contacts-$1K /mo

Enterprise High Rent

Email Automation

Social MediaAutomation

Popup Automation

Lead Scoring Automation

SMALL BUDGET

VBOUT.COM

Page 19: Funnel Automation

Powerful marketing automation suite for smb’s and agencies

OFFEREmail me [email protected] and mention this event to get 20% for life on any Vbout plan

Richard Fallah . [email protected] . @richardfallah

5 powerful marketing automation resources:https://www.vbout.com/siteforbiz/f/1046/

Page 20: Funnel Automation

https://petovera.com/best-sales-funnel-examples/#crazyegg-smart-

funnel

Richard - [email protected] - @richardfallah