14/05/2010 – 26/07/2011

KSRTC SMM OBJECTIVES• Expand Online Reach & Brand Awareness• Enhance & Manage Online Reputation of KSRTC• Create Better Customer Relationship with Commuters• Robust Brand Monitoring• Popularize Public Transport among Public (especially new

generation commuters)• Digital PR• Buzz Creation• Engage Commuters• Feedback Management• Promote Offers• Increase Traffic to KSRTC Website• Increase Page Rankings Organically

SMM STRATEGY

SOCIAL MEDIA CHANNELS USED:• Facebook• Twitter• YouTube• Flickr• Document Sharing Sites• Social Bookmarking Sites• Forums

Facebook - Activity

• Wall Posts• Commenting• Photo Sharing• Video Sharing• Q & A• Publish Press Release• Answer Queries

Facebook OPTIMIZATION

• Tagging• Photo Sharing• Twitter Tab• KSRTC FBML Tab• NOTES Tab• YouTube Integration• Q & A• KSRTC iFrame

Twitter Metrics

• 1305 Followers• 6 Following• 751 Tweets• 54 Retweets• 48 Mentions• 10 Listed

TweetCloud for KSRTC_Journeys

HashCloud for KSRTC_Journeys