Karnataka state road transport corporation smm

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  • 1. 14/05/2010 26/07/2011

2. KSRTC SMM OBJECTIVES Expand Online Reach & Brand Awareness Enhance & Manage Online Reputation of KSRTC Create Better Customer Relationship with Commuters Robust Brand Monitoring Popularize Public Transport among Public (especially newgeneration commuters) Digital PR Buzz Creation Engage Commuters Feedback Management Promote Offers Increase Traffic to KSRTC Website Increase Page Rankings Organically 3. SMM STRATEGYSOCIAL MEDIA CHANNELS USED: Facebook Twitter YouTube Flickr Document Sharing Sites Social Bookmarking Sites Forums 4. Facebook - Activity Wall Posts Commenting Photo Sharing Video Sharing Q&A Publish Press Release Answer Queries 5. Facebook OPTIMIZATION Tagging Photo Sharing Twitter Tab KSRTC FBML Tab NOTES Tab YouTube Integration Q&A KSRTC iFrame 6. Twitter Metrics 1305 Followers 6 Following 751 Tweets 54 Retweets 48 Mentions 10 Listed 7. TweetCloud for KSRTC_JourneysHashCloud for KSRTC_Journeys