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Personalisation and socialisation of search: embrace the change

Online Information 2012,

Karen Blakeman, RBA Information Services

karen.blakeman@rba.co.uk

Twitter: @karenblakeman

http://www.linkedin.com/in/karenblakeman

Slides available on authorSTREAM and Slideshare

Gary's Social Media Count | PERSONALIZE MEDIA : http://www.personalizemedia.com/garys-social-media-count/

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Personalisation of results according to....

Location

What you have searched on in the past

What you have looked at in the past

What others at your IP address have searched for and looked at

Networks you are logged into

Who is in your social networks

Likes, +1s, blocked pages and sites

What you’ve shared with others

What others have shared

What you had for breakfast, is there an ‘r’ in the month, is there a full moon tonight.......

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New How People Spend Their Time Online – Stephen's Lighthouse http://stephenslighthouse.com/2012/03/14/how-people-spend-their-time-online/

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Investors Are Salivating Over Zuckerberg’s Plans For Search. Here’s Why | TechCrunch http://techcrunch.com/2012/09/16/faceboogle/

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Google

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“.....we’ll treat you as a single user across all our products, which will mean a simpler, more

intuitive Google experience."

"we're more excited than ever to build a seamless social experience, all

across Google"

Toward a simpler, more beautiful Google http://googleblog.blogspot.co.uk/2012/04/toward-simpler-more-beautiful-google.html

YouTube

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Plus a long list of videos mentioned by people in my Google+ circles

Targeted advertising?!

Based on search and browsing activity

Based on location

Effect of YouTube activity on web search?

YouTube activity affects your web search

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Videos occupy top 12 slots

Results from Chrome Incognito

Oi, Google! NO!! http://www.rba.co.uk/wordpress/2012/10/18/oi-google-no/

Your connections affect your results

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Bing Relaunches, Features New Social Sidebar http://searchengineland.com/the-new-bing-microsoft-tries-again-with-search-meets-social-120728

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Social and personalisation can be good

Keep up with conferences

What are people saying

Focus on your interests

Different perspective on a subject

Pulls up information that may be buried way down your results list

Use specialist search tools – follow Phil Bradley on Slidesharehttp://www.slideshare.net/philbradley

Search within the network itself for best results, which means you must have an account

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Topsy.com

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Socialmention.com

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Icerocket.com

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Pinterest.com

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http://search.twitter.com/

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Tweetdeck http://www.tweetdeck.com/

Hootsuite http://hootsuite.com/

TwInbox - Use Twitter directly from Outlook http://www.techhit.com/TwInbox/twitter_plugin_outlook.html

Datasift http://datasift.com/

Gnip http://gnip.com/

http://visitmix.com/work/archivist-desktop/

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Paper.li

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Scoop.it

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Need to break out of the social/personal filter bubble?

Sign out of accounts, manage or switch off your search history, clear cookies

Use Chrome Incognito (but still knows your location)

Firefox – Tools, Private Browsing

Internet Explorer – Tools, InPrivate Browsing

Try a search engine that does not track, for example DuckDuckGo.com

Personalisation and the use of social connections in search is not a bad thing – learn how and when to use it to advantage

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Personalisation and socialisation of search is here to stay. Embrace it - search is once more about people and sharing

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TVSMC Reading (Alto Lounge) http://www.flickr.com/photos/jamin2/4329193427/ Taken by Benjamin Ellis http://benjaminellis.org/