Post on 12-May-2015
Victoria’s Secret’s boutique in
Estonia
Kaire Leiten
Women’s Business Leadership Part II
Professor Frey
12/11/2010
Introduction
• Internationally known quality brand –VS (Victoria’s Secret)
• People, women and men, are getting more into buying lingerie.
• Number of tourist visiting Estonia is increasing – attractions, sightseeing, SHOPPING.
Business idea
• Opening a Victoria’s Secrets boutique in Estonia, in the heart of capitals Old Town.
• Offering Victoria’s Secrets lingerie, swimwear, sleepwear and Pink by Victoria’s Secret collection.
Target customer
• Women mainly between 16-35+ years
• Close to average or over average income.
• People who prefer comfortableness
Financials
• One time Start-up expenses
• Custom taxes
Operations
• Board of advisers
• Strategic Alliances and Partnership
• Operations Friendly professional customer service Size measuring to ensure the best service Promoting the boutique in FB: promotianal
games
Exit Strategy and Milestones
• Maintain the same level of customer service, trust and quality as VS has in USA
• Expand to other cities in Estonia
• Open an online store inside Estonia and
Mentor Project Highlights
• Positive energy
• Make your dreams come tru no matter what!
• Work hard and enjoy your life to the fullest!
Thank you for your
attention!